We're Calling It: S'Mores Is the Flavor of 2015

Rachel Tepper Paley
·Editor

S'mores may not be the newest dessert on the block — they’ve been around since as early as 1927, when a recipe titled “Some More” was published in the book Tramping and Trailing with the Girl Scouts — but they’re certainly hitting their stride this year. This week, Nabisco announced the latest Oreo flavor, s'mores, would hit shelves on May 22. And earlier this year, Starbucks unveiled a s'mores flavor of its popular Frappuccino.

But that’s not all. Recently, more s'mores-flavored products have cropped up on the market. There are s'mores Pop Tarts. S'mores cereal. S'mores candy corn. Not all of them taste like the real thing — that’s a tall order — but something is certainly afoot. And it might be s'mores fever.

S’Mores Oreos: The latest Oreo flavor hits shelves May 22, and critics are already buzzing about it. Will you buy it?

Starbucks S'mores Frappuccino:  Back in April, the coffee giant introduced this chocolatey number to its lineup. It’s got a lot of layers: marshmallow whipped cream, topped with milk chocolate sauce, topped with the classic Frappuccino mixed with graham cracker syrup, and another layer of marshmallow whipped cream. The whole thing is sprinkled with crushed graham crackers.

S'mores Pop Tarts: Ever had a frosted s'more? Kellogg’s makes one in Pop Tart-form, which promises to be among the sugariest breakfasts you’ve ever had.

Ben & Jerry’s S'mores Ice Cream: The flavor has been around for five years at least, and its staying power is understandable. The ingredients speak for themselves: chocolate ice cream, fudge chunks, toasted marshmallows, and graham cracker swirls.

S'mores Luna Bar: This is probably the healthiest iteration of s'mores on our list. It’s a far cry from the bar’s namesake campfire treat, though.


Kellogg’s Krave Cereal: S'mores: now available in breakfast cereal. The breakfast item, described as a “crispy graham flavored cereal outside with a smooth chocolate and marshmallowy filling inside,” has been around since 2014.

Pepperidge Farm S'mores Goldfish Grahams: Yes, these exist. And no, they probably won’t scratch your s'mores itch if you’re in the mood for something gooey and melty.

Hershey’s S'mores Frosting: Betty Crocker offers a “Hershey’s S'mores” flavor frosting, but as far as we can tell, it’s just chocolate frosting with a graham cracker crumble topping. A key s'mores component, marshmallow, is AWOL.

Three Olives S'mores Vodka: The vodka brand describes the libation as a “mouth-watering blend of imported English vodka and chocolate, marshmallow and graham cracker.” Everything you want in a vodka, right?

Honey Maid Graham Crackers: Assembling your own s'mores is such a bummer, right? No, not at all? Well, at any rate, graham cracker maker Honey Maid has a s'mores flavor in its “grahamfuls” line. For the s'mores lover on the run, we suppose.

Pillsbury Melts S'more Sensation Filled Cookies: Oreo isn’t the first to develop s'mores in cookie form. Pillsbury also offers a version, but unlike Oreo s'mores, it’s baked and served warm.

Keebler S'mores: S'mores with chocolate on the outside? What sorcery is this?! It’s the work of Keebler, which sells these pre-made cookie sandwiches.

Brach’s S'mores Candy Corn: Just in case you didn’t get your fill of candy corn around Halloween, Brach’s has a flavor of the treacly treat perfect for eating around a campfire. We wonder if it’s as polarizing as the original.

Torani S'Mores Syrup: Why eat s'mores when you can drink them? That seems to be the thinking behind Torini’s sugar-free s'mores syrup, which the brand recommends adding to ice coffees and lattes.