Move over, dry shampoo: Deodorizing hairbrush liners are here to freshen dirty, not-so-great smelling locks. This popular Japanese way of “dry cleaning” one’s hair is set for an American takeover, thanks to skin and body care brand Mirai Clinical.
The hairbrush liners contain extracts of persimmon — that bright, orange fruit that’s not only good for eating, but used by geisha to clean and preserve their colorful kimonos. “Persimmon works as an antiseptic, anti-bug, and a great deodorant,” says Koko Hayashi, the founder and CEO of Mirai Clinical. “A geisha will squeeze persimmon into the water of a bath basin to cleanse the kimono.”
Hayashi tells Yahoo Beauty that the company gather persimmons after the yearly harvest in fall. “Our lab breaks it down, mixes it with water, stirs, ferments it, sterilizes, and extracts persimmon tannins from the liquid,” she says. “The difference from other deodorizers is that persimmon is very effective to eliminate all kinds of odors, including nonenal, the cause of hormone imbalance or aging odor.”
Each liner boasts hard-to-tear mesh that fits perfectly into most paddle or boar-bristle brushes. If you’re someone who uses tons of hair sprays, gels, and pomades each day, Hayashi recommends switching out your liner daily. Otherwise, changing it every two to three days is just fine. “Because the dirt and fallen hair on the sheet are clearly visible, you will know when it’s time to change,” she says.
We see these fragrant hair brush liners becoming a permanent fixture in our daily beauty routine, especially if they’re going to help keep our bathroom countertops free of shedding hair and dandruff flakes.
Mirai Clinical Deodorizing Hair Brush Liner with Japanese Persimmon ($6.00 for 30 sheets) are available for purchase at miraiclinical.com.