Weight Watchers is the latest company to change their name, here’s why

The company, now known as WW, is looking to expand its offerings to anyone seeking wellness. Miss America has dropped its swimsuit competition, the Boy Scouts are ushering in a more gender-neutral name change, and now comes word that Weight Watchers is no more — under that name, anyway. On Monday morning Weight Watchers CEO and president Mindy Grossman appeared on Today to share an important announcement: The organization will now be known as WW, with the tagline “Wellness That Works.”