Would You Wear Pillsbury's Interactive Holiday Sweater?
November 1 is the unofficial start of the holiday season, so it’s time to break out the sweaters: the ugly ones, the quirky ones, and even the cute ones.
As a brand that certainly knows a thing or two about this festive time of year, Pillsbury has just announced a limited-edition Pillsbury holiday sweater. Although they've just introduced the cozy item, we have to admit that we’re already obsessed with all of its fun features.
There is a large-than-life image of the Pillsbury Doughboy on the front of the sweater, so it would have been a missed opportunity if Pillsbury didn’t attempt to incorporate his iconic laugh. The sweater has a feature that allows you to hear the Pillsbury Doughboy's "hoo hoo" laugh by pressing the character's belly on the sweater.
There's also a scannable Pillsbury crescent roll QR code on the left-hand sleeve that lets you access seasonal recipes, holiday playlists, baking tips, and more.
“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand,” said Tiffany Seelen, Senior Manager, Brand Experience, Pillsbury, in a statement.
Pillsbury's holiday sweater retails for $75 and will be available for purchase at Shop.Pillsbury.com beginning November 3, while supplies last.
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