What to Watch: Where Will the Party Be?
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The Moxy, an “upper midscale” hotel targeting the Millennial-on-the-move, is opening its fourth New York location this September — in the East Village — with plans to open locations in Brooklyn and additional locations seen in the years to come. With all the hotels come options for party venues: rooftop bar Magic Hour at Times Square and The Fleur Room at Chelsea, run by TAO Group, and Recreation at Downtown. The Fleur Room recently gained some buzz from Republic Records’ VMA after party, attended by the likes of Taylor Swift and rumored couple Gigi Hadid and Tyler Cameron, and will be host to a party for Alana Hadid and Emily Perlstein of La Detresse during fashion week. Cathédrale, a restaurant, will open in the East Village mid-September.
It’s bringing tough competition for the Moxy’s hipper counterpart — that would be The Edition, Marriott’s luxury brand helmed by Ian Schrager — which opened a Times Square outpost this past spring and is still going strong as a party venue with its cabaret-style Paradise Club and rooftop views of neon signage.
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Here, a look at what the two hotel brands have to offer:
The Moxy:
Parent brand: Marriott
$: Upper Midscale
New York Locations: Times Square, Chelsea, Downtown, East Village; Williamsburg and Lower East Side forthcoming
Notable partners: TAO Group; Golden Age Hospitality; Putnam & Putnam flower shop at Chelsea
The Edition:
Parent brand: Marriott
$: Luxury
New York Locations: Flatiron, Times Square
Notable partners: Ian Schrager; House of Yes with Time Square’s Paradise Club; Chefs Jason Atherton (Flatiron) and John Fraser (Times Square)
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