The Wardrobe.NYC Drew a Denim-Clad Crowd to SoHo for its Levi’s Collaboration
Leave it to Christine Centenera and Josh Goot, founders of WARDROBE.NYC and makers of luxe, elevated staples to draw the fashion set to SoHo on a Wednesday night. For the launch of their fourth capsule collection, a denim-forward collaboration with Levi’s, the duo celebrated with a party at their Wooster Street concept store. Gigi Hadid, Soo Joo Park, Georgia Fowler, Inez van Lamsweerde, and Vinoodh Matadin were all in attendance—with Hadid, Park, and Fowler among the many who donned pieces from the new collection.
“I think it’s a testament to the clothes and to our model,” Goot said of the support their direct-to-consumer approach has received from all levels of the fashion industry—from models like Hadid and Park to fellow designers like Virgil Abloh. “It underscores, I think, the relevance of our concept, which is that we just want to make clothes that people want to wear, and make them better.”
Guests were eager to see every item in the four- and eight-piece men’s and women’s capsules, which were on display last night. “This is our fourth release, and it was always part of our model to partner with the best in class for each of our releases. When we did tailoring, that was on our own,” said Centenera. “Then we did sport, and that was with Adidas. So when we wanted to do denim—because it’s a staple in many people’s wardrobes—the first partner we looked to was Levi’s,” she said. “You look at Levi’s history in practical, functional clothing and you know the significance that’s had in American culture over the decades. And that’s what we’re interested in too,” Goot said in agreement.
Attendees discussed the collection over botanically inspired cocktails made with Volcán De Mi Tierra tequila by master mixologist Arley Marks. Over the course of the evening, nearly each and every guest stopped to hug and congratulate both Goot and Centenera on the launch of yet another successful collection.
Originally Appeared on Vogue