Walmart Just Announced It Will Have THREE Black Fridays This Year

Shanon Maglente
·3 mins read
Photo credit: VIEW press - Getty Images
Photo credit: VIEW press - Getty Images

From Good Housekeeping

  • Black Friday won't be a single-day event at Walmart this year: Instead, the retailer will hold three separate sales events during November.

  • Deals will start earlier than ever: November 4 kicks off Walmart's "Black Friday Deals for Days" event.

  • Stores will remain open for special in-store savings, but shoppers need to observe social distancing practices.

It's no doubt that Walmart is one of the top places to shop on Black Friday. But this year, it's safe to say that the shopping experience will look a little different.

“We’ve heard from our customers that many plan on starting their holiday shopping well before Black Friday," says Scott McCall, executive vice president and chief merchandising officer for Walmart U.S. "We’ve adjusted our strategy to adapt to these new shopping preferences – we’re offering more of what they want now, earlier than ever, and all at the best prices.”

What will Walmart's Black Friday be like this year?

Here's what we know so far about Walmart's Black Friday deals for 2020, according to the store's latest news release, which promises "an all-new Black Friday experience." It's all part of their new initiative, "Black Friday Deals for Days," which will begin online at Walmart.com, starting November 4:

  • An earlier shopping experience: Instead of shoving the deals together on just one day, Walmart will hold three special savings events in November:

    Event 1: November 4, 2020 at 7 p.m. ET online only. Customers can purchase amazing deals like a 42-inch UHD Roku TV for only $88 and popular Hotel Style bath towels for $5. New deals will continue in Walmart stores on Saturday, November 7, starting at 5 a.m. local time.

    Event 2: November 11, 2020 at 7 p.m. ET online only. Tech deals start online on the 11th, and expect new deals in-store on November 14, starting at 5 a.m. local time.

    Event 3: November 25, 2020 online only. Walmart wraps up the third portion of the savings event starting online on November 25 and in-store on November 27 (Black Friday). Customers will find savings on electronics, toys and gifts across apparel and home, as well as seasonal décor favorites.

  • Reduced in-store shopping time: Last year, Walmart Black Friday sales started with open doors on Thanksgiving evening and remained open throughout the night. This year, stores will remain closed on Thanksgiving and during the night to give associates more time to sanitize and stock shelves. This year, Deals for Days in-store hours start at 5 a.m. local time.

  • A more-distanced shopping experience: Masks are required, and plastic barriers will keep workers and shoppers at a safe distance. Customers can pay touch-free via the Walmart app. Signs will be put in place to urge proper social distancing.

  • A bigger focus on online shopping: To help keep workers and shoppers safe, the stores are offering more options pickup and delivery, including express same-day shipping and free next-day or two-day shipping on online orders over $35. Plus, all Black Friday sales start online well ahead of time to decrease the need to visit stores in-person.

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