WAG Makeup Is the Soft-Glam Beauty Trend That Lasts All Game Day

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The Great WAG Revival is upon us, and if you're anything like the Glamour beauty team, you've probably gone down an Instagram rabbit hole to find out who's who of pro athlete wives and girlfriends—and noticed their impeccable game-day glam.

As shown by Taylor Swift, an essential part of being a WAG is cheering on your man from the sidelines, and that means attending game days fitted in team colors and with photo-ready makeup. Makeup artist Allison Kaye, who has worked with WAGs from teams like the Philadelphia Eagles, Jacksonville Jaguars, Pittsburgh Steelers, and Cleveland Browns, describes WAG makeup as something that will go with any outfit. “The signature WAG makeup look is a neutral, soft-glam look,” she tells Glamour. “The girls love to be glammed, but not overly glammed, and it's something that goes with their team colors and game-day outfits.”

Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes and Swift's newest squad member, is one of the many high-profile WAGS that loves soft-glam makeup. “The signature WAG makeup is usually a neutral matte eye shadow, winged liner, fresh glowing skin, and a nude lip,” says Mahomes's makeup artist, Alexis Oakley. “This has been one of my most requested looks for a while because it’s perfect for any and all occasions.”

Ashley Myriee, makeup artist to Kansas City Chiefs WAG Chariah Gordon, agrees, adding that the look is all about complementing your natural beauty. “I would describe the look as neutral glam that's perfect for any event,” she says. “It's a great balance of enhancing someone's natural features but in an elevated way. A look that has defined brows, semivoluminous lashes, and smooth skin is definitely the foundation.”

For makeup that survives game day, you'll need a strong base and quality products for long-lasting coverage. Kaye says that most of her WAG clients get monthly facials and dermaplaning, and invest in quality skin care. When it comes to skin prep, she recommends using a primer before applying foundation. “Use a good primer, because the makeup needs to last through any pregame festivities and a near four-hour football game,” she says. “I love the Milk Hydrogrip Primer, then I use a long-lasting foundation. I use a mix of the Armani Beauty Luminous Silk Foundation with some Temptu Airbrush via my airbrush machine on top.” Another trick for lipstick that doesn't budge? “My secret is that I use lip liner as lipstick because it lasts way better,” Kaye says. “My go-to colors are Iconic Nude and Pillow Talk by Charlotte Tilbury.”

Myriee's skin-prep favorites include Bobbi Brown Vitamin Enriched Face Base and Danessa Myricks Love & Light Beauty Oil. “When it comes to flawless skin, have a little patience while pressing the products into your skin,” she says. “Take your time when you're blending your foundation or concealer. It'll come out flawless each time, so never rush a good blend.”

Oakley stresses the importance of moisturizing skin before applying any makeup. “I love to start with a hydrating eye cream such as the Fenty Thicc N Smooth Rich Peptide Eye Cream, Tatcha Dewy Skin Cream, Laura Mercier Hydrating Primer, and Rhode Peptide Lip Treatment,” she says. “For the complexion I keep the skin super glowy and bronzed, topped with a cool baby pink blush. Nars is typically my go-to.” To create the perfect nude eye, she uses a neutral matte palette like Painted Basic Canvas Palette or Makeup by Mario Master Mattes, paired with winged liner and individual lashes.

Blending is also key to nailing the soft-glam look. According to Anjali Wrenn, makeup artist for New York Knicks WAG Kendra Randle, the makeup look should be “bright but sculpted and neutral-toned, which can be soft or dramatic depending on style and preference.” Wrenn recommends using Nars Natural Radiant Longwear Foundation for a “smooth, airbrushed look on the skin” and Rare Beauty Warm Wishes Effortless Bronzer Sticks for “a soft but sculpted face.” To add some color, she uses Dior Rosy Glow Blush in Pink or Cherry and Fenty Gloss Bomb in shades Fu$$y and $weethmouth.

For the final step, all three makeup artists use a strong-hold setting spray to lock in makeup. Oakley, Kaye, and Wrenn all love One/Size's On ’Til Dawn Setting Spray (which is both Beyoncé- and Glamour-approved), while Wrenn recommends the cult favorite Charlotte Tilbury Airbrush Flawless Setting Spray. If you really want makeup to last all day, try layering setting sprays. “Typically for game days, I use few setting sprays just to really ensure the makeup will look flawless all day and night, no matter what the weather conditions are,” Oakley says. “Usually I spray the Charlotte Tilbury Airbrush Flawless and then the One/Size On ’Til Dawn.”

Ariana Yaptangco is the senior beauty editor at Glamour. Follow her @arianayap.

Originally Appeared on Glamour