Vogue & Amazon Teamed Up To Help Small Businesses—& The Clothes Are Hella Chic

Maggie Griswold

When those in the fashion industry are suddenly struggling due to the current pandemic, clothing-lovers and those who can afford to still shop might be unsure how to help or even which designers to support. Leave it to Vogue and the Council of Fashion Designers of America (CFDA) to create A Common Thread—an initiative to raise funds for those in the fashion community who have been recently affected. Directly from this initiative stems Common Threads: Vogue x Amazon Fashion, a digital storefront that gives small and medium-sized designers and fashion businesses the opportunity to reach Amazon’s large customer base—the type of audience they may have never had access to before. Of...

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