Vlogger Lilly Singh is now a Pantene Ambassador: "A lifetime of growing my hair has finally paid off"

Vlogger Lilly Singh, aka IISuperwomanII, was just named a Pantene Ambassador in India. As her 7 million followers know, Singh takes pride in her extra-long locks. Now, she’s appearing with actress Priyanka Chopra in campaigns for the international haircare brand.

“I’m THRILLED to announce that I’m officially a Pantene girl! A lifetime of growing my hair has finally paid off,” Singh wrote on Instagram. “The ten year old me is shrieking! Special thanks to everyone involved in making this happen. It’s an absolute honour, especially to work alongside my sis Priyanka Chopra. *hair flip and out*” With hair that goes down to her thighs, it’s clear that Singh knows her way around a blowdryer.

Earlier this year, Singh released a video about her “unicorn hair.” Fans learned that she goes through shampoo like water, often loses bobby pins inside her own hair, and has to deal with friends accidentally sitting on her long mane. She also needs tens of hair elastics just to wear her hair in a ponytail.

Even photos of Singh whipping her hair achieve cult status.

Singh often takes to Instagram to show off her new hair looks, from red-streaked punk…

…to a Gatsby-style bob.

Naturally, she knows her to pull off the trendiest braids…

… and the perfect hair selfies.

As Singh herself has said, “A bawse is not restricted to the workplace. It’s like a lifestyle. It’s your personal life, how you communicate, how you hustle. Every facet of you, if you do it to the best of your ability, you do it like a bawse.” Her new hair hustle? Definitely bawse.

Read more from Yahoo Lifestyle:

• One veteran’s journey in the search of ‘Army hair

• All the beautiful natural hair moments at fashion week

• Lupita Nyong’o ‘disappointed’ that magazine edited out her ‘kinky, coily hair’

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