Vivetta Fall 2024 Ready-to-Wear: Bourgeois Beauties

Vivetta Ponti was in a typically playful mood, sending out a collection that riffed on famous styles by Christian Dior, Gabrielle “Coco” Chanel, and Yves Saint Laurent with this take on haute bourgeois splendor.

Ponti held the show at a palazzo in one of Milan’s ritziest residential neighborhoods, Magenta, with models striding through an open courtyard filled with flowers, and across the elegant parquet floors upstairs.

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She set out to showcase the denizens of a chic apartment block, and dressed all sorts of ladies, naughty and nice. Looks included a snappy check skirt suit that Jackie Kennedy might have worn; a raspberry bar jacket, and a little black “Belle de Jour” dress with a white collar.

Swingy skirts and sweaters in sherbet shades of yellow and pale pink had a ’50s feel, while an embellished trapeze dress and similarly sparkly satin tunic-and-trouser suit belonged more to the Swinging decade.

Velvet jackets and capes edged in lace had a romantic, old-world air and might appeal to the grandmas on the block.

It was sweet, wearable, and a shift away from past seasons which were heavy on kooky baroque embellishments such as hearts, drops of blood, or bejeweled hands squeezing glittering nipples. And who doesn’t like having a nose around the neighbor’s place and trying to uncover her secrets?

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Launch Gallery: Vivetta Fall 2024 Ready-to-Wear Collection

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