You Can Visit Barbie's Dreamhouse IRL Really Soon
After a very successful run in Canada, World of Barbie is finally headed to the U.S.
If you're a Barbie Girl, well, then this is your Barbie World–no, seriously, because the Barbie Dreamhouse is coming to the United States!
Mattel, in partnership with the live entertainment company Kilburn Live and global sports, fashion, and events giant IMG, is just about ready to welcome the World of Barbie to Santa Monica, California.
The one-of-a-kind immersive experience allows fans to step right into the life-size Barbie Dreamhouse and enjoy interactive rooms, test their hands at a variety of Barbie's careers, get behind the wheel of her iconic camper van, and explore so much more.
Kilburn Live/Mattel
Kilburn Live/Mattel
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Per a press release shared directly with Parade, the 20,000 square-foot World of Barbie attraction will feature a diverse range of interactive installations, including:
Barbie Dreamhouse: Visitors will be able to explore the exquisitely designed rooms of the life-size Barbie Dreamhouse, complete with a patio and pool, a DJ kit for guests to mix music, and walk-in closets filled with garments from decades of iconic Barbie fashion history!
Barbie Camper Van: Fans can take the driver’s seat in this full-size camper van, built by a leading car customization shop, West Coast Customs, or simply relax in a hammock.
Fashion Studio: Guests can walk the pink carpet and pose inside one of the six Barbie boxes.
Kilburn Live/Mattel
TV Studio: Visitors can step onto the set and become news anchors charged with delivering headlines in front of various TV studio backdrops, interviewing guests, and delivering the weather report.
Space Center: Visitors can board a Barbie space shuttle to interact with mission control and travel to several interstellar destinations!
Salon: In partnership with Professional Beauty Brand Paul Mitchell®, World of Barbie will feature a salon where guests can interact with Paul Mitchell products.
Movie Theater: Guests can also enter the neighborhood movie theater where classic Barbie content will be played.
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The limited-time experience will also inspire fans of all ages and offer a whole new perspective on how Barbie, her Dreamhouse, and her various vehicles evolved over the years and how she has become the world's number one doll.
"From day one this was much more than your typical experience. This is a world, a world built specifically for Barbie fans so they can experience what it is like to walk into a life-sized Barbie playset,” said Kilburn Live's CEO Mark Manuel.
Kilburn Live/Mattel
Following its super successful tour in Toronto–which welcomed over 100,000 visitors–the World of Barbie is set to make its West Coast debut at Santa Monica Place on Apr. 14. Advanced ticket registration is open now exclusively at theworldofbarbie.com.
“We are thrilled to bring this attraction to Los Angeles after a wildly successful, extended run in Toronto,” said Julie Freeland, the senior director of global location-based entertainment at Mattel, in a statement.
“As the number one doll property worldwide and the most diverse doll line on the market, Barbie is a global phenomenon. At World of Barbie, we are excited to offer guests of all ages a larger-than-life, inspiring experience that reminds fans why they fell in love with Barbie and that they can do anything and be anything.”
This dreamy experience should be just enough to hold you over until the new Barbie movie releases later this summer. If not, you can always stream the nostalgic pink titles on Netflix, Prime Video, and Hulu.
