Victoria's Secret's New Campaign Brings Out Icons Like Gisele Bündchen, Naomi Campbell and More

Victoria's Secret is getting the girls back together.

Supermodels like Naomi Campbell, Gisele Bündchen, Adriana Lima, and Candice Swanepoel posed for the brand's new campaign promoting the lingerie company's latest addition, fittingly coined the Icon bra.

The new photo shoot is nostalgic in more ways than just one, as some of the final shots shared on the company's website are entirely black and white.

Other photos on the website are in color. And they, too, feature familiar faces like Emily Ratajkowski and Hailey Bieber. Other models hired for the shoot include Paloma Elsesser and Sui He.

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The Icon by Victoria's Secret Push-Up Demi Bra will become available this Thursday, August 10, but the promotional reels advertising the work of the models have already gone viral online.

"GISELE THE QUEEN ABSOLUTE," one Instagram user declared.

"The only icons here are Gisele, Naomi, and Candice. Finally some real models!" someone else exclaimed, slighting some of the other talent featured.

Others questioned why their fave wasn't there, writing, "Where is Barbara Palvin?" and "Hailey, icon of what exactly??????? Barbara should be there..."

But another top-liked comment rejected that sentiment, "Hailey and every women in this is slaying👑. H8er can eat their favs sh#t."

According to the official description, the bra "features a first of its kind lifting and shaping technology that is customized to enhance the wearer’s natural shape." It also includes "light push-up padding, a smoothing wing and fully adjustable and convertible straps." Prices start at around $55.

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