Versace's SS24 Campaign Celebrates New Attitudes and Fresh Perspectives

Versace's new Spring/Summer 2024 campaign aims to bring together the house's iconic silhouettes and its new generation of muses. Alongside fashion icon and supermodel Claudia Schiffer, the campaign stars Loli Bahia, Mona Tougaard and Fernando Lindez.

"The power of these incredible women dressed in iconic House silhouettes and fabrics. Loli, Mona, and our legendary Claudia! This is everything I love in fashion. Of course... It's Versace!" says Donatella Versace in a press release.

Celebrating new attitudes and fresh perspectives, the campaign spotlights leaders of the next generation while showcasing new seasonal styles alongside debuting new Medusa '95 bags. Arriving in two silhouettes, the new accessories collection includes a unique horizontal tote bag and handbag, each updated with a new version of Versace's signature metal Medusa signifier. The bags are also crafted with powder-like leather for a supple, luxurious feel.

Check out the new campaign above and head to Versace's website for a closer look at the new season offering.

While you're here, take a look at our list of the south asian models to watch this fashion week season.