Velveeta Just Released A Cheese-Inspired Hair Dye And It's Not An April Fool's Joke

a person holding a jar of food
Julia Fox Loves Velveeta Hair DyeVelveeta

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Julia Fox is practically the poster child of unapologetic style choices. The actress has donned everything from a full-on wedding dress (worn casually on the streets of NYC) to a completely transparent top made of...condoms. Just yesterday, Fox added a new out-of-the-box look to her portfolio with Velveeta cheese-inspired hair.

The OMG Fashun host stepped out in New York City Sunday for a Knicks game with golden hair courtesy of Velveeta's newest release: a semi-permanent hair dye called "Velveeta Gold," which actually is not an April Fool's Day Joke.

As a way to "empower people to live their boldness out loud," the cheese brand has released the hair product on Amazon for $7.50. The four-ounce tubs are reportedly enough for short hair, but longer styles may need two tubs or more to achieve the desired cheese-inspired shade.

a person in a yellow dress

"The Velveeta Gold is honestly fab and she’s definitely golden!" Fox's hairstylist John Novotny told People.

"Julia and I were both pleasantly surprised at how beautiful the gold color is. It’s a warmer yellow [reminiscent of] a warm sunny day or delicious bowl of mac and cheese," they said, while noting that the dye is inspired by the brand's "supremely creamy and melty goodness."

Now, if you're unfamiliar with how semi-permanent hair dye works, let me catch you up to speed. You (and our girl, Julia) won't be walking around with yellow hair for months. Products like this typically last up to six washes, however, if you have darker hair you'll likely need to bleach it before even applying the Velveeta Gold—which won't just wash out in the shower.

hair dye

"Julia is the absolute queen of self-expression and always exudes confidence, which is on par with living a life that’s La Dolce Velveeta. She lives an unapologetic lifestyle and does what feels good for her," Novotny added. "She marches to the beat of her own drum and is all about living life to the fullest and embracing outrageous pleasure every day, which is exactly what Velveeta’s attitude is all about."

If you want to recreate Fox's new 'do, head over to Amazon and shop the Velveeta Gold hair dye while supplies lasts.

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