Velveeta Is Introducing 3 Ready-to-Eat Queso Flavors and 2 New Shells & Cheese Options

We'll take one of each.

Velveeta is expanding its cheese empire.

On Tuesday, the cheese company announced its first foray into the world of queso. And it's not just bringing one dip to the party — it's bringing three.

As the company shared in a statement provided to Food & Wine, it's releasing three flavors — the Queso Con Salsa, Queso Blanco, and Jalapeño, all in the ready-to-eat queso category.

"At Velveeta, we are continuing to take big swings to establish ourselves as part of the culture, pushing the boundaries not just in marketing but also innovation as we strive to captivate a younger audience," Alison Kelly, a director at Velveeta, shared in the statement. "Whether it's the convenient format of our queso for everyday indulgence, the rich flavors of our new Shells & Cheese, or a gluten-free version for those with dietary restrictions, Velveeta has something for every cheese lover."

Related: Nacho Snack Dinner with Sweet Potato Queso

As the brand noted, it's long been "synonymous with queso" anyway. According to its internal data, every year, shoppers purchase some 125 million pounds of Velveeta loaves to make their dip at home following recipes like this. So it figured, why not make things even easier and create its own ready-to-eat version? "The new resealable jars offer a convenient way for fans to enjoy their favorite cheese in small groups or on their own," Velveeta added.

And, no, we aren't skipping over Kelly's mention of that all-new Shells & Cheese. Alongside the new queso flavors, for the first time in more than a decade, Velveeta is also launching two new flavors of its Shells & Cheese, Pizza and Buffalo. And it's even launching its first-ever Gluten-Free Shells & Cheese, ensuring everyone can get in on the cheesy good time.

Related: 21 Gooey Macaroni and Cheese Recipes to Try

The new queso and Shells & Cheese are expected to hit store shelves across the nation in May. However, if you can't wait that long to show off your love for Velveeta, you could always try purchasing its brand-new hair dye in the meantime. On April 1 (and no, it's not an April fools joke), Velveeta announced the launch of Velveeta Gold, a hair dye that will turn your hair the same vibrant shade of orange as its cheese.

"La Dolce Velveeta is a lifestyle — always confident and forever in service of living by your own rules," Stephanie Vance, brand manager for Velveeta, shared in a statement at the time. "We are always looking for new ways to help fans live La Dolce Velveeta, and hair was the perfect place for us to invite pleasure seekers to proudly express themselves and show off their unique style and individuality."

And at least this way, you'll be ready to celebrate the new dips in style, right? 

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