I’ve Been a Beauty Editor for 10+ Years & Here’s What You Need from Ulta’s 21 Days of Beauty Sale
I’ve been testing beauty products for work for at least ten years — even though it definitely doesn’t feel that long. I need to decide what’s worth talking about and what’s worth you spending your hard-earned money on. Some stand out as must-haves I would actually re-purchase with my own money during the big Ulta Beauty 21 Days of Beauty event — others are just so-so. Below are my Ulta Beauty sale picks from makeup, skincare and haircare, my ride-or-dies you should add to cart now.
The Ulta Beauty 21 Days of Beauty event features quite literally hundreds of products for half off from brands including Tarte, Elemis, Nars, Benefit, Kate Somerville, Urban Decay, Sunday Riley and so many more. Every day new sales are posted and you only have 24 hours to shop ’em. Products do sell out so keep an eye on the ones you especially want. This year, I’m most impressed with the items that have never been in an Ulta Beauty 21 sale before. And there’s a lot this time around!
Today's Top Deals
Shoppers Say This Hair Strengthening Oil Shows Results ‘In Less Than a Month’—& It’s Down to $8
Shoppers Have ‘Lots of Love’ For This Top-Rated $27 Blender on Amazon
The Bestselling Plaid Shacket That’s ‘Very Cozy’ Is Perfect For Fall & 28% Off
Shop those, plus some other favorites, below.
Monday, August 29
Nudestix Baby Nude Skin Kit – $22.50 Off
This Nudestix kit already has a retail value of $68 so it’s an amazing deal. You get two full-size Nudies in a reusable tin: Nudies Matte Blush in Body Language (created by Hillary Duff!) and Nudies Glow in Bubbly Bébé.
Nudestix Baby Nude Skin Kit $22.50
Benefit Cosmetics BADgal BANG! Volumizing Mascara – $13.50 Off
If you’re a Diamond or Platinum member, stock up on Benefit’s cult-fave mascara, including my fave, BADgal BANG! Volumizing Mascara.
Benefit Cosmetics BADgal BANG! $13.50
Tuesday, August 30
Tula So Poreless Deep Exfoliating Scrub – $16 Off
For those of us who love both chemical and (gentle) physical exfoliation, this face wash is the real deal. Skin feels soft and smooth, and pores are less noticeable.
Tula So Poreless Deep Exfoliating Scrub $16
Keys Soulcare Sacred Body Oil – $12.50 Off
A selection of Black-owned brands is included in the sale, including BeautyStat, Juvia’s Place, Uoma Beauty and Keys Soulcare. If you’re a fan of body oil, you need to try Keys Soulcare’s lightweight, non-greasy oil that leaves skin hydrated and glowy.
Keys Soulcare Sacred Body Oil $12.50
Friday, September 2
Elemis Dynamic Resurfacing Facial Wash – $26 Off
Ulta’s big sales are the perfect time to try a pricey face wash, like this one from Elemis. The enzyme gel cleanser gently exfoliates and removes pollutants from the skin.
Elemis Dynamic Resurfacing Facial Wash $26
Sunday, September 4
Nars Afterglow Lip Balm – $14 Off
This TikTok-viral, tinted lip balm never goes on sale — especially at this price. Grab a few shades while you can.
Tuesday, September 6
Shiseido’s Benefiance Wrinkle Smoothing Day Cream SPF 23 – $35 Off
This luxe anti-wrinkle cream promises to reduce the look of fine lines while deeply hydrating all skin types. Sign me up.
Shiseido’s Benefiance Wrinkle Smoothing… $35
Thursday, September 8
Tarte Tartelette Tubing Mascara – $12 Off
STYLECASTER writers loved this mascara so much, that we dedicated an entire story to it. The tubing mascara literally doubles the length of your lashes without clumps.
Tarte Tartelette Tubing Mascara $12
Wednesday, September 14
Live Tinted Hueglow – $17 Off
This is a great day for sales, with Kopari’s ultra-hydrating body lotion, M.A.C. blushes and St. Tropez self-tanner. Live Tinted’s Hueglow is another favorite, a new product for me that I can’t stop using. It’s like a serum and moisturizer in one that leaves behind the prettiest bronze glow.
Thursday, September 15
Kinship Self Reflect Probiotic Moisturizing Sunscreen Zinc Oxide SPF 32 – $13
Tons of great acne products are on sale, including ZitSticka’s pimple patches, Urban Skin Rx’s cleansing bar and this non-comedogenic sunscreen from Kinship. It acts as my hydrating makeup primer that also protects my skin from UVA/UVB rays.
Kinship Self Reflect Probiotic… $13
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