'Variety' Reports That Jennifer Lopez Has "Quietly" Rebranded Her Tour Amid "Weak Ticket Sales"
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Looks like Jennifer Lopez has "quietly" pivoted her upcoming "This Is Me...Now" tour to a more general greatest hits tour. Which honestly sounds amazing / can't wait / etc!
Variety reports that J.Lo's tour name has casually changed from "This Is Me...Now" to "This Is Me...Live | The Greatest Hits," and notes that the move "may entice listeners who didn’t connect with her latest material."
This pivot comes amid Jennifer reportedly canceling seven of her North American tour dates "likely due to poor sales," as well as This Is Me… Now the album being number 38 on the Billboard 200. (Apparently it's just the second of her albums not to make the top 10, per Variety).
J.Lo spoke to Jimmy Fallon on The Tonight Show about her album, calling it "a twenty year project of my whole entire music career and how I got from then to now." So in many ways it makes total sense that she'd rebrand the tour to include "Greatest Hits!"
"That's my goal when people come to my show, I always want people to leave and go that's the best show I ever saw," J.Lo told Jimmy. "Of all the albums I've ever made I feel like this one is really ready for the stage because of the Amazon Original that I did with it. It's ready. All the choreography. It's all ready to go."
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