Vail Resorts Buys Swiss Ski Resort for $120MM+
Today, Vail Resorts—the conglomerate purveyors of the Epic Pass—officially purchased Crans-Montana Mountain Resort, a Swiss ski resort. The planned acquisition was first announced this past November.
@ Didier Marti/Getty Images
"We are thrilled to add Crans-Montana Mountain Resort as our second owned and operated ski area in Switzerland," said Kirsten Lynch, chief executive officer of Vail Resorts. The conglomerate also owns Andermatt-Sedrun-Disentis, another Swiss ski resort.
During the 2024-2025 season, Epic Pass holders will have unlimited and unrestricted access to Crans-Montana Mountain Resort and Andermatt-Sedrun-Disentis, as well as limited access to European partner resorts like Verbier4Vallées, Les 3 Vallées, and Skirama Dolomiti.
Located in the Valais canton, Crans-Montana Mountain Resort boasts 4,593 feet of vertical and approximately 87 miles of trails. It's accessible from five airports and by train. Geneva, Milan, and Zurich are less than four hours away.
Photo: Fabrice Coffrini/AFP via Getty Images
Vail Resorts acquired 84% ownership in Remontées Mécaniques Crans Montana Aminona (CMA) SA, Crans-Montana Mountain Resort's lift and mountain infrastructure operator. Vail Resorts also purchased 11 restaurants on and around Crans-Montana Mountain Resort.
A press release published by Vail Resorts stated that the valuation of these resort operations is CHF 118.5 million, or approximately USD 130 million.
The conglomerate will invest approximately CHF 30 million into Crans-Montana Mountain Resort over the next five years, which will focus on improving "gastronomy efficiencies" and "snowmaking capabilities," the press release noted.
Related: The Snowiest Ski Resorts of Winter '23/'24
Don't miss another headline from POWDER! Subscribe to our newsletter and stay connected with the latest happenings in the world of skiing.
We're always on the lookout for amusing, interesting and engaging ski-related videos to feature on our channels. Whether you're a professional skier or just an amateur, we want to see your best footage and help you share it with the world. Submit your video for a chance to be featured on POWDER and our social channels. Be sure to subscribe to our YouTube channel to watch high-quality ski videos.
