Usher Shows Off Ripped Physique in New SKIMS Ad Ahead of the Super Bowl

USHER has a big week ahead of him. On Sunday, the 45-year-old will headline the Super Bowl LVIII halftime show, just two days after the release of his ninth studio album, COMING HOME, which drops on Friday, Feb. 9. And on top of everything, USHER is now the face of Kim Kardashian's SKIMS mens underwear line.

The brand announced the newly-minted partnership in a steamy Instagram post on Monday, featuring the R&B singer wearing the SKIMS Mens Stretch 5-inch Boxer Brief in Midnight Blue and nothing else. And given his eye-popping physique and killer six-pack, it's clear that USHER has been hitting more than just the recording studio in recent months.

The brand noted that it was also working with USHER on the rollout of the new album, and that for the first week of its release, an exclusive digital version with an alternative cover and a bonus track, “Naked,” will be available via the SKIMS retail website.

SKIMS first launched its line of menswear products in October 2023 with an announcement that it would become the official underwear partner of the NBA. At the time, San Francisco 49ers defensive end Nick Bosa, Oklahoma City Thunder baller Shai Gilgeous-Alexander, and Brazilian soccer star Neymar Jr. were featured in the line's first campaign, so USHER is clearly in good company.

Sunday's big game will mark the second time USHER has performed in a Super Bowl, having made a guest appearance during the Super Bowl XLV halftime show in 2011 when the Black Eyed Peas were headlining. When the show was first announced back in September, USHER described what it was like getting the call from Jay-Z, who gave him the news.

"Jay-Z called and he's like, 'It's your time. It's the magic moment,'" USHER recalled on CBS Mornings. "My girlfriend [Jennifer Goicoechea] is there and I'm like, 'It's happening,' she's like, 'No way,' and he's like, 'Way.'"

"The hardest part was really the suspense and keeping it a surprise for that time," he continued. "My kids were like, 'Dad, you should play the Super Bowl! There's a petition online!'"