Urban Outfitters Opens Its First Home-Only Showroom

·News Editor

UO’s L.A. home showroom. (Photo: Courtesy of Urban Outfitters)

Some awesome news for anyone who has ever dreamed of living within the pages of an Urban Outfitters catalog — myself, included: The Philadelphia-based brand has just opened its first-ever retail showroom specifically for home goods (!!!).

Located within Space 15 Twenty, the brand’s massive Los Angeles concept store in Hollywood, the UO Home Showroom opened on May 7 and will be displaying Urban’s entire spring-summer 2016 home collection through September.

The new pieces are bright and eclectic and filled with fresh takes on contemporary styles as well as bohemian detailing, and they were inspired by the mix-and-match aesthetic of UO customers’ own homes — as seen via the #UOHome hashtag. Plus, because this is Urban, the entire showroom is an absolute Instagrammer’s paradise, packed with inspiring vignettes and product pairings. Swoon.

UO’s L.A. home showroom. (Photo: Courtesy of Urban Outfitters)

UO has been decreasing the amount of floor space dedicated to its housewares for the past several years, making room for its Without Walls athletic-wear collection — so this new showroom will give people the opportunity to check out the goods IRL before placing an order online. And shoppers who visit the store will receive 15 percent off the spring collection, plus free shipping. Not bad, not bad.

The only question left is, when can we move in?

UO’s L.A. home showroom. (Photo: Courtesy of Urban Outfitters)

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