The proposed park, which remains unnamed, will be designed specifically for families with small children.
The announcement laid out a brief overview of Universal's plans for the 97 acres of space it purchased in the Dallas-Fort Worth metro area, noting that the project would include a themed hotel adjacent to the park and room for expansion.
The planned amusement park is said to explore Universal's beloved characters and stories through immersive themed lands with a new look and feel–as well as an abundance of family-friendly attractions, interactive shows, character meet and greets, unique food and beverage items, among other experiences.
The company described the new concept as "unlike any other in the world."
It explained that despite its smaller size compared to its other parks, the overall experience would be "more intimate and engaging" for younger visitors and sized for a regional audience. Given its description of "a lush green landscape," we presume there will be lots of room to park strollers and pop a squat for lunch.
Page Thompson, President of New Ventures, Universal Parks and Resorts, said in a statement, “We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans."
Thompson added, "We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country."
Frisco Mayor Jeff Cheney also expressed a positive attitude over the proposed venture, its employment opportunities and the many potential visitors the town may now draw, citing Frisco as "one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family.”
The company said it plans to announce more information about its new theme park in the future.
Universal Parks & Resorts currently operate five theme parks across the world. Two locations are in the United States–Universal Orlando Resort in Florida and Universal Studios Hollywood in Los Angeles, California–and feature attractions geared toward older kids and adults, like "Wizarding World of Harry Potter," where fans are transported to Hogwarts School of Witchcraft and Wizardry.
Universal Studios Japan welcomes visitors to the original “Super Nintendo World,” a game-changing attraction that brings the world of Mario, Luigi, and Princess Peach to life. The dynamic interactive universe was such a hit that a duplicate is set to open next month at the California park.
The Singapore location features a “Battlestar Galactica” roller coaster, and fans can find the land of Kung Fu Panda at the Beijing resort.
With so many iconic characters and plots to choose from, we sure can't wait to see what worlds Universal recreates for fans to immerse themselves in next.