Ulta’s 21 Days of Beauty Sale for Fall Is Underway [Update]

UPDATE (September 2, 2018): OK, we finally know all the details of Ulta's latest 21 Days of Beauty Sale, and you guessed it — it's pretty much a dream come true. Brace yourself for a mindblowing sale on must-have beauty products, listed below so you can figure out your spending (and saving) plan for the next three weeks. Ready? (Obviously you are.)

Week One Deals

Sunday, September 2

  • Too Faced Hangover Replenishing Face Primer, was $34 now $17 (Shop Now)

  • Peter Thomas Roth Water Drench Cleanser & Hyaluronic Cloud Serum, was $28-65 now $14-32.50 (Shop Now)

  • Lime Crime Venus Eyeshadow Palettes, was $38 now $19 (Shop Now)

Monday, September 3

  • Stila Smudge Stick Waterproof Eyeliner, was $22 now $11 (Shop Now)

  • Proactiv 3-Step System, was $50 now $25 (Shop Now)

  • Philosophy Time in a Bottle 100% In-Control Resist Renew Repair Serum, was $76 now $38 (Shop Now)

  • Lancôme Visionnaire Eye Cream Advanced Multi-Correcting Eye Balm, was $65 now $32.50 (Shop Now)

Tuesday, September 4

  • Becca Shimmering Skin Perfector Liquid Highlighter, was $41 now $20.50 (Shop Now)

  • Mario Badescu Acne Facial Cleanser, was $15 now $7.50 (Shop Now)

  • Butter London Glazen Lip Glaze, was $19 now $9.50 (Shop Now)

  • Eyeko Mascara, was $19-30 now $9.50-15 (Shop Now)

Wednesday, September 5

  • Hoola & Hoola Lite Matte Bronzing Powder, was $30 now $15 (Shop Now)

  • Skyn Iceland Cooling Eye Gels, was $15 now $7.50 (Shop Now)

  • Juice Beauty Phyto-Pigments Illuminating Primer, was $36 now $18 (Shop Now)

  • Kopari Save Face Oil, was $44 now $22 (Shop Now)

Thursday, September 6

  • Tarte Tarteist Quick Dry Matte Lip Paint, was $20 now $10 (Shop Now)

  • Murad Age Reform Hydro-Dynamic Ultimate Moisture, was $75 now $37.50 (Shop Now)

  • Beautyblender Blendercleanser Solid, was $16 now $8 (Shop Now)

  • Pür Masks, was $26-29 now $13-14.50 (Shop Now)

Friday, September 7

  • Lancôme Monsieur Big Mascara, was $25 now $12.50 (Shop Now)

  • Perricone MD Cold Plasma Plus products, was $85-159 now $$42.50-79.50 (Shop Now)

  • Clinique Blended Face Powder & Brush, was $27 now $$13.50 (Shop Now)

Saturday, September 8

  • Anastasia Beverly Hills Brow Definer Pencil, was $23 now $11.50 (Shop Now)

  • Philosophy Purity Made Simple Pore Extractor Exfoliating Clay Mask, was $35 now $17.50 (Shop Now)

  • Ofra select highlighters, was $29-32 now $14.50-16 (Shop Now)

Week Two Deals

Sunday, September 9

  • BareMinerals Mineral Veil Finishing Powders, was $23-27 now $11-13.50 (Shop Now)

  • IT Brushes for Ulta Velvet Luxe Brushes, was $24-98 now $12-49 (Shop Now)

  • Exuviance Select Age Reverse, was $78-79 now $39-39.50 (Shop Now)

  • M.A.C. select Select M.A.C. Girl Palettes, was $39.50 now $19.75 (Shop Now)

Monday, September 10

  • Stila One Step Correct and One Step Primer Face Primers, was $36 now $18 (Shop Now)

  • Estée Lauder DayWear Moisture Cremé, was $34 now $17 (Shop Now)

  • Flesh highlighters, was $18-28 now $9-14 (Shop Now)

  • Beauty by PopSugar lip products, was $18-24 now $9-12 (Shop Now)

Tuesday, September 11

  • Buxom Plumpline Lip Liner, was $18 now $9 (Shop Now)

  • Lancôme Cils Booster XL Vitamin Infused-Mascara Primer, was $25 now $12.75 (Shop Now)

  • Mally Beauty Mallywood Collection, was $20-32 now $10-18 (Shop Now)

  • Algenist Power Recharging Night Pressed Serum, was $95 now $47.50 (Shop Now)

Wednesday, September 12

  • Too Faced Lip Injection Extreme, was $28 now $14 (Shop Now)

  • Dermablend Original Setting Powder, was $27 now $13.50 (Shop Now)

  • Lorac mascaras, was $24 now $12 (Shop Now)

  • St. Tropez Gradual Tan Tinted Everyday Body Lotion, was $30 now $15 (Shop Now)

Thursday, September 13

  • Smashbox Photo Finish Pore Minimizing Primer, was $39 now $19.50 (Shop Now)

  • Clarisonic Cleansing Brush Heads, was $27-32 now $13.50-16 (Shop Now)

  • Velour Lashes select lashes and accessories, was $14-29 now $7-14.50 (Shop Now)

Friday, September 14

  • IT Cosmetics Brow Power Universal Eyebrow Pencil, was $24 now $12 (Shop Now)

  • Dermalogica Special Cleansing Gel, was $38 now $19 (Shop Now)

  • Dose of Colors Matte Liquid Lipstick, was $18 now $9 (Shop Now)

Saturday, September 15

  • Tarte Lights, Camera Lashes 4-in-1 Mascara and Tarteist Lash Paint Mascara, was $23 now $11 (Shop Now)

  • Mario Badescu Vitamin C Serum, was $45 now $22.50 (Shop Now)

  • Cover FX Perfect Setting Powder, was $35 now $17.50 (Shop Now)

  • Skyn Iceland Pure Cloud Cream, was $55 now $27.50 (Shop Now)

Week Three Deals

Sunday, September 16

  • Too Faced Chocolate Bar Eyeshadow Palette, was $49 now $24.50 (Shop Now)

  • Philosophy Renewed Hope in a Jar, was $39 now $19.50 (Shop Now)

  • Benefit Cosmetics Goof Proof Brow Pencil, was $24 now $12 (Shop Now)

Monday, September 17

  • Becca Ever-Matte Poreless Priming Perfector, was $38 now $19 (Shop Now)

  • First Aid Beauty Face Cleanser, was $20 now $10 (Shop Now)

  • Laura Geller Liquid Foundation, was $33-38 now $16.50-19 (Shop Now)

  • Strivectin Advanced Acid Rehydrate + Replump Hyaluronic Dual-Response Serum, was $79 now $39.50 (Shop Now)

Tuesday, September 18

  • Tarte Double Duty Beauty Busy Gal Brows Tinted Brow Gel, was $18 now $9 (Shop Now)

  • Serovital HGH Dietary Supplement, was $99 now $49.50 (Shop Now)

  • Nudestix Concealer Stick, was $24 now $12 (Shop Now)

  • Cargo lip products, was $16-24 now $8-12 (Shop Now)

Wednesday, September 19

  • M.A.C. In Extreme Dimension 3D Black Lash Mascara, was $24 now $12 (Shop Now)

  • Juice Beauty skincare kits, was $40-52 now $20-26 (Shop Now)

Thursday, September 20

  • IT Brushes for Ulta Airbrush Buffing Foundation Brush #110, was $24 now $12 (Shop Now)

  • Exuviance Performance Peel AP25, was $77 now $38.50 (Shop Now)

  • Cover FX Custom Enhancing & Glitter Drops, was $42-44 now $21-22 (Shop Now)

  • Origins Morning Must-Haves, was $22 now $11 (Shop Now)

Friday, September 21

  • Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator, was $19 now $9.50 (Shop Now)

  • Benefit The POREfessional Face Primer, was $32 now $16 (Shop Now)

  • Dermadoctor Kakadu C High Potency Evening Oil, was $74 now $37 (Shop Now)

  • Patchology FlashPatch Rejuvenating Eye Gels, was $50 now $25 (Shop Now)

Saturday, September 22

  • Urban Decay All Nighter Long-Lasting Makeup Setting Spray, was $32 now $16 (Shop Now)

  • IT Cosmetics Confidence in a Cream Moisturizing Super Cream, was $48 now $24 (Shop Now)

  • Buxom Va-Va-PLUMP Shiny Liquid Lipstick, was $48 now $24 (Shop Now)

Happy shopping!


Summer vacations are winding down, the days are getting shorter, and we're in the mood to buy school supplies. All of these indicates something extra wonderful: It's almost time for Ulta's 21 Days of Beauty, one of the beauty retailer's biggest sale events of the year.

For those who aren't familiar, here's the deal: Like some sort of well-contoured fairy godmother, Ulta, to the delight of beauty fans everywhere, will be slashing its prices to half-off for three weeks during the semi-annual event. This time around, the sale is rumored to take place from September 1 to September 22. What better way to satisfy that back-to-school shopping itch than with a swath of brand new beauty products? You know you need some new makeup brushes.

The beauty detectives over at HotFire.Makeup on Instagram have gotten their hands on an (unconfirmed) preview of Ulta's sale. According to the preview, numerous products from beloved brands like Too Faced, Becca, Stila, and CoverFX will all be discounted throughout the month, which means this could be your chance to snag a product you've been waiting on.

More details about the sale are likely to come out from Ulta itself very soon and we'll update you as soon as we have more information. In the meantime, I'll be over here zooming in on Instagram to browse the upcoming deals. According to the photo caption, sale items are rumored to include the Too Faced Hangover Replenishing Face Primer (regularly $34, on sale for ($17); Stila Smudge Stick Waterproof Eyeliner (on sale for $11), Becca Shimmering Skin Perfector Liquid Highlighter ($21); Buxom Plumpline Lip Liner ($9); MAC In Extra Dimension Mascara ($12); Cover FX Glitter Drops & Custom Enhancer Drops ($21–$22); Anastasia Beverly Hills Brow Definer Pencil ($11.50); and Urban Decay All Nighter Setting Spray ($16). Whew.

The deals above are only speculation — each day has two deals, which means 42 beauty products to choose from. Take the next two weeks to decide whether you want to treat yourself to one, two, or 42, and we'll see you in the checkout line on September 1.


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