The New Twizzlers Mystery Flavor Will Have Your Taste Buds Guessing

Caitlyn Fitzpatrick
·2 min read
Photo credit: Hershey’s
Photo credit: Hershey’s

From Best Products

UPDATED: March 29, 2021 at 9:04 a.m.

After pictures of the packaging got leaked early, Hershey’s is officially confirming that Twizzlers Mystery Flavor is rolling out this spring. This is the brand’s first mystery flavor, so it makes for an extra curious candy to try.

The new candy is dark purple with a red tint, so that might give a bit of a clue. Hershey’s isn’t revealing the flavor yet, so you’ll just have to rely on your taste buds to figure it out for now. The limited-edition variety will be available nationwide this spring for $2.39.

We won’t have to wait too long to get the answer we all want, because the brand will be revealing what the mystery flavor is this summer. The original Twizzlers are strawberry-flavored, so you can count that guess out.

Hershey’s sent a couple Mystery packs my way, and after gathering family members and have them weigh in, we decided that they smell and taste like some sort of berry flavor. Some thought maybe it was grape. Of course, that doesn’t sound like the wild, exciting bite we were expecting, but it’s still new and worth a try away from the classic strawberry.

ORIGINAL STORY: March 12, 2021 at 2:58 p.m.

Although we love the original strawberry-flavored Twizzlers, we’ve certainly appreciated the fun flavors that have come out over the years, like the Orange Cream Pop Filled Twists and Strawberry Smoothie Filled options. There’s a new flavor on the horizon — however, we don’t know what it is.

Hershey’s is releasing a Twizzlers Mystery Flavor to really test how well we can detect a taste. Simply from the nature of the new candy, we don’t know much about it. The brand hasn’t even announced that it’s a real thing, but we hunted it down on Wholesale Albanese Confectionery and it’s marked as a new item.

The biggest clue we have about what the flavor could be is based on the color. But wouldn’t it be too obvious for a purple candy to be grape-flavored? Or is it so obvious that they think we wouldn’t guess that, so that’s what it is? There’s a lot of unpack here, but the real exploration will come when we can actually eat it.

There’s no indication of when the new Twizzlers Mystery Flavor will be rolling out, but we have hope that it’ll be sometime this year, since it has been listed online. Let’s all take turns stalking the candy aisle, shall we?

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