Twitter Is Seriously Dragging Jennifer Lopez's "Love Don't Cost a Thing" Challenge RN

Starr Bowenbank
·3 min read
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Photo credit: Matt Winkelmeyer - Getty Images
Photo credit: Matt Winkelmeyer - Getty Images
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From Cosmopolitan

  • Jennifer Lopez is receiving backlash for starting the #LoveDontCostAThingChallenge on Twitter.

  • In the challenge, J.Lo tosses her valuable possessions in the sand, which confused some of her followers.

This past weekend saw the anniversary of a very important music-related moment in pop culture history—Jennifer Lopez's iconic hit "Love Don't Cost a Thing" officially turned 20 years old!!! Whether you were a literal fetus when the song came out or were older than you personally care to admit, there's absolutely no denying that the song SLAPS. So to celebrate the milestone (read: get the song charting again with the help of TikTok), J.Lo created the #LoveDontCostAThingChallenge on Twitter.

While the idea was great in theory, the execution was rather...flawed. In the challenge video, J.Lo quite literally tosses her jacket and expensive jewelry on a sandy beach. IDK if J.Lo noticed, but this challenge is a little questionable.

J.Lo's followers didn't seem quick to jump on the bandwagon of chucking their possessions away and instead had some very valid Qs for her. "You want us all to rush to the beach in a pan de queso [pandemic] to have our friends film us throwing away good jewelry? I’m so confused," one Twitter user wrote, while another user hilariously replied, "We are in a panini [pandemic], still haven't gotten our second stimmy [stimulus] & you want us to go out & throw our shit away in the sand?!?"

Another Twitter user wrote that Jennifer should be using her voice to encourage her followers to stop the spread of COVID-19 by telling people to stay indoors instead. Fair! Point!

Welp, looks like I'll watch Chloe Bailey's version of Erica Banks' #BussItChallenge instead. ¯\_(ツ)_/¯

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