Twitter Is Really Excited About the Bad Bunny x Crocs Release

Fans on Twitter are really excited about Bad Bunny’s glow-in-the-dark collab with Crocs, which will be released today at noon ET.

The limited-edition Crocs Classic Clog has left Twitter abuzz in anticipation of the drop. Fans are eager to get their hands on the $60 shoe that will be available on Crocs.com, FinishLine.com as well as on Latin American partner sites and select Finish Line stores.

Although the collab won’t be released until noon ET, Twitter users are already “waiting in line” to grab a pair on Crocs.com.

According to Crocs, once the product is on sale, the foam clog brand will assign a random spot to the user in the virtual line. Once it is the user’s turn and it’s noon ET, shoppers will have ten minutes to score a pair. The brand is limiting one pair per customer.

The “Glow Up” Classic Clog is a nod to the Puerto Rican pop star’s album YHLQMDLG. The all-white shoe is covered in Jibbitz charms inspired by Bad Bunny and outer space. The charms also include classic glow-in-the-dark stars that add a nostalgically cool touch to the footwear collab.

In the past two years, Crocs have become a favorite footwear choice among younger consumers, specifically the Gen Z crowd. The foam clog has appeared on several social media channels including Instagram, Twitter and TikTok. The comfortable shoe has also risen to prominence amid the pandemic as casual slip-on footwear continues to dominant while students learn remotely.

Bad Bunny’s mark on the fashion and footwear world symbolizes a growing presence of Latinx fashion influencers who are beginning to take hold of the industry. The Puerto Rican reggaeton star continues to draw fans with his bold style, including a jacket that featured 13,000 Swarovski crystals he wore during his halftime performance with Jennifer Lopez, Shakira and J Balvin during the Super Bowl LIV halftime show.

The singer’s collab with Crocs shows just how much star power and fashion influence Bad Bunny has with the Gen Z audience.

The “Glow-Up” Bad Bunny x Crocs collab will be released today at noon ET on Crocs.com and at select stores and online at Finish Line as well as select Latin American partner sites.

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