True Religion to Participate in LA’s Leimert Park Juneteenth Festival
True Religion will celebrate Juneteenth in Los Angeles.
The denim brand is joining forces with Still Rising Corp., a leading Black-owned-and-led creative cultural agency that serves as the intersection between community, corporations and commerce, for its annual Leimert Park Juneteenth Festival on June 19.
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The free ticketed festival will feature 300 Black-owned businesses, live performances and local community hires, and is expected to see over 50,000 people in attendance. This year’s celebration is inspired by the “What Does Juneteenth Mean to You? Campaign,” representing an opportunity to respect the resiliency and strength of Black people at the 2023 Leimert Park Festival.
The event’s tagline “Been Free,” adopted from the powerful initiative launched by Still Rising Corp., engages the community in a conversation about the meaning and impact of Juneteenth in their lives.
“For more than three decades, the festival at Leimert Park has been celebrating culture, history and community and we are honored that True Religion has the opportunity to be part of this legacy,” said Theresa Watts, True Religion SVP human resources, diversity, equity and inclusion.
True Religion will host a Q&A panel, two basketball teams and a performance from The National Pan-Hellenic Council of USC Step Team and hip-hop duo, AG Club.
The popup will offer a limited-edition festival tee and True Religion x AG Club T-Shirts. The popup will also spotlight items from True Creators, the brand’s collaborative initiative that spotlights young, forward-thinking creatives. The collection by True Creator Devin Mercadel, an African American audio/visual artist from L.A., will be available as well as the book “BluPrints” by True Creator Blu Boy, an Atlanta-based artist.
“Juneteenth holds a great deal of significance for all of us at True Religion,” said Michael Buckley, True Religion CEO. “We have a lot of admiration for the Still Rising Corp. team’s extremely meaningful annual Leimert Park Juneteenth Festival. This event is a testament to the power of community building, and we are thrilled to participate this year.”
