True Fashion Guru Hailey Bieber Reveals Her Ideal Denim Cut

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Photo credit: Courtesy of Levi's
Photo credit: Courtesy of Levi's

Whether it's at a local thrift store in the Midwest or a vintage hot-spot in Manhattan's Lower East Side neighborhood, perfect vintage Levi's 501 jeans are every shoppers' dream find. The genderless style has become a household name since the mid-twentieth century and thanks to the curve-hugging shape and high waist, they remain a constant in the wardrobes of denim lovers even now, decades later. In celebration of the iconic style's 148th birthday, this year's Levi's 501 day has asked Hailey Bieber–along with Jaden Smith, Euphoria's Barbie Ferreira, Marcus Rashford, Shai Gilgeous Alexander, Emma Chamberlain, and championship-winning tennis star, Naomi Osaka–to help everyone get in the mood for denim.

“The 501® is the original blue jean so it made sense to celebrate our icon with this cast of ORIGINALS," Karen Riley-Grant, Levi’s Chief Marketing Officer said on the decision. "We are inspired by the emotional connection they each have with the 501—their personal styles & stories make the jean so uniquely their own.”

To mark the occasion, the lifestyle brand announced that it would be launching a 501 Originals collection, which includes a slew of curated drops, as well as trading card NFTs available on Bitski. Among the next generation of tastemakers, Bieber kicked off the day with her 'Coffee Talk' segment in which she talks about finding and experimenting with new pieces during quarantine and styling them in a way that feels unique to her. But when it comes to denim, the model knows exactly what she likes and what she doesn't.

"Sometimes I like black jeans, [other times] I like a light wash", Bieber tells BAZAAR. "However, typically I prefer a a baggier fit more than anything."

The self-proclaimed "'90s-baby" went on to share her tips and tricks for pulling off the retro cut and we're taking some serious notes. "I'm such a jacket girl", she says. "So I love pairing [them] with a tank and then a good blazer or coat. If the weather is hot, I would do baggy jeans with slides or a cropped top." But one thing you'd be hard-pressed to catch the model in? – A denim dress. "It's not that I would never wear it," Bieber explains, "it's just not something that I've ever really gravitated to. It's not really my personal style."

Photo credit: Courtesy of Levi's
Photo credit: Courtesy of Levi's

Bieber and the rest of the 2021 Levi's 501 Day cast are live now on the denim brand's YouTube, Instagram, TikTok, and Twitch.

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