Trivento: The Certified B Corp Winery Using Its Revolutionary White Malbec To Change Lives

The Andes Mountains are a sight to behold, their majesty can be admired from a photograph, but the arial view from the plane-ride in gives a new perspective. Once you see them with your own eyes, there's no mistaking their beauty. Standing in high elevation vineyards in Mendoza, Argentina will take your breath away, the towering mountains behind that stay snowcapped through warmer months. This majesty is something that great wineries of the region have championed with the Malbec great for generations, producing red wines that have become a gold standard for full bodied red wine drinkers the world over, especially when the wine is to be paired with steak. How often is a good thing re-tooled? When the formula is working, do we play with the ingredients? This is at the root of what drives innovation at Trivento, and keeps its talented workforce engaged with the ethos of the company. Complacency is not an option. There's always another way. A better way. Each success can be dissected, with the chance to uncover a new brilliance. With understanding the prowess of Malbec, this gave way to a new champion: Trivento White Malbec 2022, first released in the United States in summer of 2023.

Trivento premium wines are born in Mendoza, Argentina, where three winds – the Polar, the Zonda, and the Sudestada – meet to inspire the brand's name.

With the release of the first White Malbec onto the shores of the USA, Trivento also introduced the White Malbec Social Initiative. With proceeds from sales of the groundbreaking wine, Trivento is financing 50 scholarships for Argentinian students from outside Mendoza, in low economic impact communities.  What started with the 2019 vintage at a case production of 30,000 cases, now finds itself at 160,000 cases produced and new markets are being opened to increase reach of the initiative.

The work is simple, it starts with when the Malbec is harvested to become White Malbec. Early. The grapes are harvested about 40 days earlier than red wine grape harvest. At this point veraison is only 90-95% done, sugars are not too high, and the natural acidity is higher and more present. This is where the transformational process from Malbec to White Malbec begins. The White Malbec is the brainchild of Trivento winemaker Maxi Ortiz, made also with winemaker Georgina Mendoza, and in conjunction with Chief Winemaker Germán di Cesare.

“Consumers are excited to experience Malbec in a brand new way,” stated winemaker Maxi Ortiz. “We’re creating an entirely new category of Malbec, and consumer response has been overwhelmingly positive.” Ortiz added, “Made from our estate-grown fruit from Uco Valley and Luján de Cuyo, the 2022 vintage shows notes of green apple, tropical fruit, and bright acidity with a crisp and balanced finish.” 

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:

• Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.

• Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.

• Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.

As of 2022 there were 5,537 Certified B Corporations in 84 countries and across 157 industries. Only 23 of them are wine companies.