Triarchy Taps New Supply Chain-Tracking Tech Partner
Los Angeles denim label Triarchy is taking its sustainability commitments public with help from a new technology partner.
The brand, which designs and develops its products in California, boasts a global denim supply chain spanning multiple continents. As shoppers have become more savvy about the origins of their clothing, Triarchy sought a solution that would bring the blockchain into the open, helping to verify its values and substantiate its claims.
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The brand has teamed with Renoon, a two-year-old technology platform based in Amsterdam that allows brands to integrate traceability markers directly into their e-commerce platforms, becoming its first U.S. partner. What started as an app and a database for eco-minded companies is now a plugin that can be integrated into any product page, allowing the consumer to trace product provenance from farm to shelf.
“We empower companies when it comes to the mapping, management and understanding of their supply chain, taking the data that’s in the back of their systems to create a presentation layer that can be plugged into e-commerce,” Renoon co-founder and CEO Iris Skrami told Rivet. “Companies may be taking a lot of actions in terms of sustainability,” but it’s “very difficult to publish” the results of their efforts in a format that’s easy to understand.
“Without a third party to assist you in this, you would have to build that framework,” Triarchy co-founder and sustainability lead Adam Taubenfligel added. “And there are many negatives around every brand building their own framework.” The industry has been in dire need of standardization when it comes to measuring sustainability—and communicating it. “I think there’s a simplification of working with a platform like Renoon, and if everyone does that, then it becomes something that’s recognizable and identifiable,” he said.
While Triarchy publishes an annual sustainability report, it shouldn’t fall on consumers to sift through dozens of pages detailing a brand’s efforts to drive social and environmental change. “When someone is starting to look for a pair of jeans, it’s not their job to say, ‘It’s denim shopping day—let me go do all my research,’” Taubenfligel said. “That’s not a realistic request.”
Instead, consumers should have easy access to that information—and the certifications and even bills of sale—that back up a brand’s product. claims That’s what set Renoon apart from other traceability companies, he added, calling the technology “a game-changer.”
A consumer checking out a product on Triarchy’s e-commerce site need only scroll past the item’s description to its responsibility report below. The brand’s Ms. Ciela Cloud Stitch trucker jacket, for example, boasts an “organic” badge, and hovering over it allows a shopper to “discover the proof”—an actual PDF of its Control Union scope certificate verifying its organic cotton content. Meanwhile, an “ethical labor” badge is supported by a Fairtrade certificate, and the company’s “eco-packaging” badge comes with a bill of sale for recycled paper mailers.
Renoon also creates a product map for each item, detailing the supply chain from raw materials onward. The jacket’s cotton content comes from Turkey’s Akasya Tarim as well as Nantong, China’s Polymax, while spinning takes place at Bossa factories in Istanbul along with manufacturing at Kivanc Textile. Product packaging comes from Commonwealth Packaging in San Diego, Calif.
When Renoon was founded in 2021, it launched as an app that quickly garnered 100,000 users, bringing sustainability data from dozens of brands to a single, searchable platform. Soon, the company started fielding requests from companies that didn’t want to give up their stats and certifications to outsiders without a return on the investment. “They were saying, ‘We want this on our channel as well,’” Skrami said. “We realized we could have a way bigger impact for the consumer if we were integrated inside of the brands directly.”
Today, about 20 brands across France, Italy and Northern Europe have integrated the plugin into their e-commerce sites, with Triarchy marking the provider’s entry into the U.S. market. Brands can leverage the technology across their physical operations as well, using a QR code to direct shoppers to the responsibility report and product map features on their smartphones. With new sustainability legislation surrounding supply chain transparency and greenwashing hitting Europe, brands are becoming increasingly interested in finding public-facing solutions that provide verifiable proof, Skrami added.
