How Treelab is ‘Revolutionizing’ Sourcing for Brands Through AI-Powered Supply Chain System

Successfully managing one’s supply chain—from streamlining product sourcing to establishing partnerships with key suppliers—can be challenging, especially when lacking the necessary tools or expertise required. Compounding the difficulties, sourcing is currently facing major problems, including quality issues, delays, difficulty finding qualified suppliers, trade complexity and more. It is also becoming increasingly more expensive and time-consuming.

To help combat these complications, technology, information and internet company Treelab is helping simplify sourcing so its customers can focus on building their brands and growing revenue—all via its new digital supply chain platform.

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Launched last Monday by Ricky Ho, founder and CEO, and Hermann Chiu, co-founder and chief operating officer of Treelab, the platform allows brands to minimize miscommunication during product development, get faster, more accurate samples with its digital sampling process, collaborate more efficiently with suppliers using interactive chat, minimize errors in reporting and more.

“[Treelab was] created to disrupt the current business model by creating increased value, increased transparency, utilizing technology to further enhance the sourcing of product(s), leverage buying power and more,” said Chiu.

Setting itself apart from the competition, Treelab has a software as a service (SaaS)-based business deployed in the Chinese and Japanese markets focused on supply chain management, so the trading sourcing platform complements the other business and leverages the assets of each other.

“Our trading software platform is built on industry best practices,” said Chiu. “It’s a one-stop-shop solution eliminating the use of multiple tools to start, create and end the transaction.”

Treelab’s benefits

Based in Santa Monica, the company’s platform has an algorithm that analyzes a customer inquiry/request, which is then sent to a dashboard where the vendors can review/reply if the criteria meet their needs. The algorithm factors in lead time, potential duty-free opportunities and more.

Adding to its capabilities, Treelab has an extensive list of benefits, including a supplier network that can connect buyers with pre-vetted, industry accredited third-party factories through algorithms, recommending the best suppliers based on data points such as historical performance, product requirements and target price, according to Treelab.

Competitive pricing is another feature, allowing brands to get quotes from multiple suppliers for the lowest price possible. Treelab’s platform also includes a reliable delivery feature that provides tracking and automated notifications, enabling brands to avoid delays and maintain higher efficiency throughout the supply chain process. Its digital management feature helps boost efficiency and growth for brands with features like project management, real-time chat, demand forecasting, cross-border payments and order handling.

Rounding out Treelab’s benefits is a dedicated service team in Asia—also available globally—assisting with onboarding factories and helping solve potential disputes for customer ease of mind. Treelab’s platform also ensures all suppliers are certified and compliant with global trade standards so there isn’t any legal complication, the company stated.

“Treelab streamlines supply chain management for brands, enabling them to create an agile and digital supply chain and gain a competitive edge in the rapidly changing consumer market,” Ho said in a statement.

To learn more about Treelab click here.

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