As if exploring Italy’s countryside by car wasn't romantic enough, you can now make the trip in a reimagined Spiaggina — the iconic, oh-so-Italian car from the 1960s. The updated version of the classic maintains its original charm, but boasts an electric motor, automatic transmission, and five-inch digital screen (to make sure your romantic Italian drive, stays romantic).
The remake of the Italian icon was completed by Milan’s custom auto design house Garage Italia and comes in the form of a Fiat 500 Jolly “Spiaggina” Icon-e. This summer, Italian roadtrippers can rent the tailor-made Fiat 500 from Hertz Italy and bask in nostalgia while taking advantage of custom-built features like rear-wheel drive, heritage bodywork, and of course, an eco friendly, retro-fitted electric motor.
The car is part of Hertz’s special Selezione Italia collection, which provides vehicles that provide an added “Made in Italy” experience. Travelers can choose between three paint jobs: an Italian flag theme, yellow, or the classic Spiaggina blue, which helped make the car an Italian cultural icon.
“For Hertz’s first collaboration with Garage Italia, we wanted to create an iconic offering, embodying the ethos of Selezione Italia, and provide our customers an exclusive, high-end, playful once-in-a-lifetime experience,” said Vincent Gillet, vice president of marketing international for Hertz, in a statement.
The reimagined Spiaggina are available to rent now through September from Hertz Selezione Italia.