Tranoï Men Show Canceled for June Edition
Tranoï Men is a no-go in 2024.
The organizers of the trade show said Thursday that they would no longer be holding the show in Paris in June. The fair had originally been slated for June 18 to 25, during Paris Men’s Fashion Week, but an email sent out by managing director Boris Provost said the organization will shift its efforts to the January 2025 edition.
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Instead, it will focus its attention on “presenting a new event format that will highlight Japanese design” during Tokyo Fashion Week in September.
The email from Provost read: “Tranoï Homme operates in the ‘designers’ segment, where its reputation is firmly established, recognized and celebrated. However, it is important to recognize the complexity of this segment, where business development requires patience and perseverance. All these factors raise questions about the positioning we need to have, in the interests of transparency with all our customers and partners, to whom we owe the best possible service. An event of Tranoï’s scale and reputation has a duty to provide an experience of impeccable quality, in line with our ethics and requirements. In view of this, we feel it would be preferable to shift our efforts to the January 2025 edition, by presenting a new event format which, for this edition, will put the spotlight on Japanese design.”
The first edition of Tranoï Tokyo, slated for Sept. 4 and 5 at Bellesalle Shibuya, will offer at least 50 designers and brands who have already confirmed their participation, Provost said.
He also stressed that Tranoï Women at the Palais Brongniart during the women’s shows in September will continue to be held from Sept. 26 through 29.
Tranoï has been owned since 2020 by GL Events Group, which also owns a majority stake in Premiere Vision.
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