The high-fashion catwalk has proven to be an indicator of what trends are to come, but what shoppers buying is another story. One way to understand shopping habits is to analyze what people bought.
Now you can, thanks to the app LIKEtoKNOW.it, a startup that originated from RewardStyle to link products worn by influencers with readers who want to shop them. After launching in 2011, the company has become the largest influencer shopping channel on the market with household names like Aimee Song to more emerging influencers. This week, the company has exclusively released its “Top Most Shopped Influencer Products of 2018” to Yahoo Lifestyle, providing details on what people loved in 2018 and how you can still buy it today.
To put it into perspective, 9.9M people shopped on LIKEtoKNOW.it in 2018. Of those shoppers, 90 percent were women, with more than half (52 percent) based in the U.S. Their collective purchasing power, through the app, drove over $1 billion to retailers.
Now, without further ado, scroll on to see the best-selling fashion items of 2018, which are (with a notable exception) surprisingly affordable!
The editors at Yahoo Lifestyle are committed to finding you the best products at the best prices. At times, we may receive a share from purchases made via links on this page.
Just in time for winter, you can scoop up these gorgeous knee-high boots in taupe suede. If you act now, you can score them for 30 percent off the retail price!
Black ankle-length skinny jeans are a classic closet staple. This Abercrombie pair has a subtly frayed hem, which gives it a touch of edge without being too overpowering.
We know it’s not quite swimsuit season yet, but if you’re planning a warm getaway soon or hoping to snag this popular suit on sale, the time is now. This one-piece is a consistent favorite from Aerie for being flattering on a diverse range of body types.
Have you ever put on a blouse and realized it’s just a bit too sheer? A white cami is that one wardrobe essential you always need in your closet.
Gucci’s Soho Disco bag is the most expensive item from the list, but the least surprising result. Since Alessandro Michele’s ascent to creative director of Gucci, he has transformed the Italian brand into one of the hottest luxury fashion labels of the moment.
If you always thought of maternity style as frumpy and ill-fitting, think again. This gorgeous maternity dress features elegant shoulder ruffles and comes in a deep crimson red. It’s a fantastic and flattering evening dress option for expectant mothers.
Tyler Haney is the 30-year old founder and CEO of Outdoor Voices, the startup that is completely disrupting the activewear market and going up against heavyweights like Lululemon and Nike. And these leggings, with their color-block design, represent one of the most popular OV styles.
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