The Top Brightening Serums Prove The Glow Up Is Real

Sometimes achieving a brighter complexion can feel like a full-time job. Moisturizing on the reg, drinking the proper amount of water, getting enough sleep, religiously using a retinol, and treating yourself to a brightening mask are just a handful of the things you need to do to achieve a healthy, lit-from-within glow. But if don’t have time for a multi-step routine, there’s one easy solution to get luminous fast—and no, it’s not highlighter.

The simplest way to revive dull, lackluster skin is by using a brightening serum. “They’re designed to help even out skin tone, lighten or fade dark spots, gently exfoliate, and often act as antioxidants to prevent future damage,” says dermatologist, Maura Caufield, MD. Serums are made up of smaller molecules, which allows the formula to penetrate the skin deeper than other products, and they typically are created with a higher concentration of ingredients, a.k.a. you’ll see results fast.

As you may know, vitamin C is one of the top power players in terms of brightening effects “since it acts as an antioxidant by reducing free radical formation and preventing future sun damage,” says Dr. Caufield. Other glow-getting ingredients to look for in a brightening serum include vitamin E, glycolic acid, and even lightening agents like kojic acid. “Kojic acid has gained popularity in brightening serums due to its ability to decrease pigment production with a favorable safety profile,” adds Dr. Caufield, so it’s definitely something to look out for, especially if you’re dealing with dark spots or hyperpigmentation.

Below, find the 12 best brightening serums that’ll give you the glowy skin of your dreams—no expensive facial required.