Toms’ Spring ’20 Collection Takes Inspiration From the Lush Pacific Islands
Click here to read the full article.
Tom’s head of footwear design Rose Jones is channeling the Pacific Islands for the brand’s spring ’20 collection.
Jones and her design team evoked the lush islands of Okinawa and Hawaii for Toms’ spring ’20 collection. The series of sandals and casuals incorporate Japanese influences such as minimal pattern details, workwear fabrics and denim, which are interpreted in soft hues of pale blues and grays.
More from Footwear News
Fashion Companies Are Helping Communities Through GivingTuesday Campaigns
Princess Leia, Yoda, Luke Skywalker & More 'Star Wars' Characters Come to Life in Shoes From Toms
Charity Works: Bobs from Skechers & Doug the Pug Give Back to Shelter Animals + More News
In contrast, Hawaii’s tropical climate comes through in vibrant colors and palm prints. For more firsthand inspiration, the Toms team of day trippers left their headquarters in Los Angeles behind and headed to nearby Catalina Island where they soaked up the local atmosphere. “We loved the ’90s color palette we saw in the beachside stores and marinas,” said Jones. “We took the cabana stripes and incorporated kitschy prints including mermaids and seashells.”
With travel always influencing the collections, Rose said, “We recreate silhouettes like those you’d find on vacation or journeys overseas such as espadrilles or flats, or simple leather sandals you’d find in the markets of Italy or Spain.”
Toms is introducing the Freya sandal, a slingback style on an ultra-low wedge and squared-off toe. For added comfort and security it comes with a toe loop. “This 3-strap design gave us the opportunity to color and material block, something we love to do.”
The design team has also added several simple slides to the collection, since they’re a staple in women’s closets today. “Our Viviana slide is in an origami twist of two shades of chambray, referencing the Japanese influence.”
Jones also expanded the wedge offering, including the Willow, a wedge with a ‘70s vibe done with a cork wrap and cross strap.
Want more?
Can Blake Mycoskie’s Bold New Social Agenda Reboot Toms?
Dick’s Sporting Goods, Toms and 140-Plus Company Leaders Call for Tougher Gun Laws
As Toms’ Challenges Continue, Brand Reveals It Has Donated Almost 100M Pairs of Shoes
Best of Footwear News
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.