Toll House and Pillsbury Just Got Some Serious Cookie Dough Competition

America's favorite baked goods brand just launched a new ready-to-bake cookie dough line.

There’s nothing like freshly baked chocolate chip cookies, oatmeal cookies, peanut butter cookies (really any cookies that are baked from scratch). Sometimes, though, you just don’t have the time to bake from scratch or perhaps you're missing an ingredient. That’s when ready-to-bake cookie dough comes to the rescue.

Many brands have ready-to-bake cookie dough products, but Nestlé Toll House and Pillsbury were the first to enter the category, both starting with everyone’s favorite chocolate chip cookies. Since then, other brands have thrown their dough into the ring—Otis Spunkmeyer, Immaculate Baking Co, and Trader Joe’s, to name a few.

Now cookie dough lovers will see a new brand of ready-to-bake cookie dough in the refrigerated section. Entenmann's just released a new line boasting five flavors we can't wait to get our hands on.

Entenmann’s Ready-to-Bake Cookie Dough Flavors

Entenmann’s says the new cookie dough line is “packed with the same love and flavor as the brand's hallmark products and brings a fresh, playful twist to baking at home.” The packed-with-love-and-flavor dough flavors include five varieties—Glazed Donut Cookie, Chocolate Chip Cookie, Chocolate Brownie Cookie, Birthday Cake Cookie, and Cinnamon Toffee Cookie.

If you’re a fan of Entenmann’s boxed cookies, you’ll know that they’re usually small, about the size of two bites. These ready-to-bake versions appear to be larger in size than their brand’s boxed cookies. Each cookie, promises Entenmann’s, has a soft, chewy texture that melts in your mouth.

"Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods, and we can't wait for our fans to savor these one-of-a-kind treats," said Alicia Rosas, VP of Innovation at Bimbo Bakeries USA.

The new Entenmann’s products will, for now, be available at Alberston stores, which include Acme, Safeway, Jewel-Osco, Carrs, and more.