Tito's Vodka Is Selling A Canned Cocktail For $20
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It's no secret that canned cocktails are a huge trend. Not to be left out, Tito’s Handmade Vodka has jumped on the boozy bandwagon... sort of. Tito's recently announced Tito's in a Can, a clever take on canned cocktails that is both customizable and reusable.
For those wondering what the catch is, well, the "canned cocktail" is an empty can. But it's empty for a reason. Tito's in a Can is a double-insulated, refillable can that lets you make your own canned cocktails the way you like.
If you're still a bit confused by the concept, this video demonstrates the best way to use Tito's in a Can.
“At Tito’s, we put our energy into doing one thing, and doing it really well: making a high-quality and smooth vodka at a reasonable price,” said Taylor Berry, Vice President of Brand Marketing at Tito’s, in a statement. “We developed Tito’s in a Can so Tito’s drinkers can make their own, better-quality seltzers… ones that are fresh, and are as strong or carbonated or citrusy as you want. Because we don’t make seltzers, you do.”
Tito's in a Can will be available for purchase for a limited time at TitosInACan.com. The cans are $20 each, with net proceeds going to a nonprofit of the customer's choice (from a list of nonprofits Tito's has teamed up with). For those in Austin, you can also purchase one at the Love, Tito’s retail store.
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