Timberland Pro Is Now Making Shoes for the Hospitality Industry
Timberland Pro has expanded its offering and is now making footwear for the hospitality industry.
Timberland, via its arm dedicated to skilled trade professionals, released the Burbank Collection on Monday, the brand’s first range of footwear made for workers in the restaurant and hotel industries. The collection, Timberland Pro explained via statement, includes industry-standard all-black silhouettes that were created with comfort, durability protection and slip resistance in mind.
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“After in-depth research, we found that by 2031, there will be over 15 million people working in the leisure and hospitality industry. Timberland Pro saw an opportunity to relaunch our line of slip-resistant footwear,” Timberland brand marketing director Ryan Murphy told FN.
Timberland Pro launched the Burbank Collection with two unisex styles: the Burbank Soft Toe Work Shoe and the Burbank Slip On.
Both looks are replete with tech for the restaurant and hotel workforce, including metal- and mutilation-free canvas uppers with 3M Scotchgard fabric protector to repel liquids and prevent stains. Also, the looks feature the Timberland Pro 24/7 Comfort System technology, added to reduce foot fatigue via arch support and cushioning, as well as moisture-wicking linings made from the brand’s ReBotl fabric that contains at least 50 percent recycled plastic. The linings also feature an odor-controlling antimicrobial treatment.
Underfoot, Timberland Pro included the brand’s lightweight Greenstride EVA midsoles made with 65 percent renewable natural materials derived from sugarcane and natural rubber, as well as slip resistance-focused Gripmax rubber outsoles that channel away liquids such as oil, grease and water.
The Timberland Pro Burbank Soft Toe Work Shoe retails for $75 and the Burbank Slip On comes with a $70 price tag. The shoes can be purchased now via Timberland.com, at both Timberland stores and the Timberland Pro store, as well as at select retailers throughout the U.S.
Although sparse on details, Murphy said Timberland Pro plans to expand the hospitality category with more footwear “in the near future.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
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