TikTokers are sharing GRWM videos before big concerts — except they don’t have tickets
“Get ready with me” (GRWM) videos have evolved into many iterations and forms since their inception in early 2000s YouTube videos. While the concept is straightforward — a creator getting ready for some type of event, whether it’s as formal as a wedding or as personal as breaking up with a boyfriend — a recent slew of TikTokers have added a twist to the trend.
The new genre of GRWM video is showcasing TikTokers getting ready for a concert that they don’t have tickets for.
The hope for these TikTokers is that by waiting until the last minute, they’ll be able to buy more reasonably priced tickets for the various big-name concerts happening this summer. The GRWM aspect seems to be a form of manifestation for them.
“The more I get ready for this, the more nervous I am,” 21-year-old Madyson explained during her GRWM before a Sza concert. “That’s the price we have to pay if we don’t wanna pay f***ing resale.”
In a follow-up video, Madyson confirmed she was able to get a $176 ticket less than 15 minutes before the show started. In her previous video, she filmed that Ticketmaster was selling them for over $400.
TikTok creator Mady Vivian was in a similar situation — she was desperate to see Taylor Swift on the last day of her “Eras” tour stop in Florida and couldn’t get tickets. She decided to film a GRWM video anyway.
“I might be slightly delusional for making this video,” she prefaced, “but we’re gonna go with it.”
Yessica Sarahi, another big Taylor Swift fan, did something similar a month before, when the tour was coming through her hometown of Seattle.
“Get ready with me to go to the ‘Eras’ tour with no tickets,” she said at the beginning of her video. “I keep picturing us inside the stadium and I don’t know if that’s a delusion that I’m having or if it’s actually a manifestation and it’s gonna happen.”
In a follow-up video, Sarahi revealed that she and her friend “started in the parking lot and ended up in the stadium.” In a comment, she explained that they ended up buying tickets last-minute off of StubHub.
Swift’s “Eras” tour is projected to be the first to break $1 billion in ticket sales. The resale value of her tickets has skyrocketed — regular tickets for the U.S. leg of the tour, which started in March, were priced between $49 and $449. The average price of a resale ticket was $3,801, according to Pitchfork.
Making a “manifestation” GRWM video isn’t a foolproof plan, of course. Some creators got ready and waited for hours, only to not get tickets.
Swift isn’t the only major name touring right now either; Beyoncé fans are in a similar boat. Before the tickets went on sale in February, Ticketmaster anticipated that fan demand would exceed the number of tickets available by more than 800%.
GOING TO THE RENAISSANCE CONSERT WITHOUT TICKETS pic.twitter.com/esZxV7GrS9
— 𝕳𝐀𝐃𝐋𝐄𝐘 ❍ (@poisonhoneybee_) August 8, 2023
In November, Ticketmaster publicly apologized after its Verified Fan program failed to prevent bots and scalpers from buying up “Eras” tour tickets. A group of fans announced they were suing the company for alleged “fraud, price-fixing and anti-trust violations” as well as accusing it of “intentional deception.”
Concerts, and especially concert etiquette, have been a conversation topic in the public cultural lexicon as older and more experienced concertgoers seem to frown upon certain behaviors.
“I feel like there’s a lot of new people post-Covid, and I feel like, in general, people just don’t know concert etiquette anymore,” a 25-year-old music fan told NBC News. “Crowd energy is very contagious. … People can get out of hand and people also act differently when they’re with other people.”
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