TikToker Alix Earle Has Millions in a Chokehold — Here Are Her Must-Have Makeup Products
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If you don’t know Alix Earle’s name yet, you will soon. The 22-year-old influencer and University of Miami college student grew fast on TikTok, gaining more than a million followers in just a month, and now sitting around 3.3 million. There are many discussions on the app about why she grew so fast when others struggle (and we have our opinions) but that’s for another day. Today, we’re focusing on Earle’s makeup routine and the products she can’t live without. Because the girl has her glam down perfectly.
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Earle’s followers love her for her “hot mess” approach to life, with a product-filled bathroom counter we can all relate to. She’s also been honest about her acne struggles, documenting her months on Accutane. When she sits to do her makeup, you really do feel like you’re FaceTiming a friend who is catching you up on all their recent debauchery. At the same time, she’s showing you how she gets her lashes incredibly long, what she uses as blush and highlight and where she applies her bronzer.
Earle uses a mix of viral products and under-the-radar favorites. Some are even a bit surprising. Below, her top products so you too can copy her makeup routine.
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Ilia Super Serum Skin Tint SPF 40
For a more natural-looking base, Earle reaches for Ilia’s super-popular skin tint.
Super Serum Skin Tint SPF 40 $48
Tarte Sculpt Tape Contour
Earle loves Tarte’s new contour wand as much as we do. Read our entire review here.
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum Drops
Unsurprisingly, the University of Miami student loves a tan. This bronze face serum gives you the prettiest glow and is sold out almost everywhere.
Nars Sheer Glow Foundation
Earle uses a few different foundations depending on the level of glam but this natural finish one from Nars seems to be a favorite.
Nars Sheer Glow Foundation $47
Tom Ford Traceless Foundation Stick
For a bit more coverage, she applies Tom Ford’s medium-coverage foundation.
Tom Ford Traceless Foundation $89
Nars Radiant Creamy Concealer
She uses two concealers, one lighter under her eyes and one darker for covering overall imperfections.
Nars Radiant Creamy Concealer $32
Maybelline Fit Me Concealer
She also uses Maybelline’s affordable concealer, which is a great option if Nars is out of your price range.
Maybelline Fit Me Concealer $6.94
Tarte The Buffer Foundation Brush
She blends her base products with Tarte’s fluffy, dome foundation brush.
Tarte The Buffer Foundation Brush $34
Charlotte Tilbury Hollywood Contour Wand
Earle contours her cheeks, nose and jaw with this ultra-popular contour wand.
Huda Beauty Easy Bake Loose Baking & Setting Powder
After concealer, Earle bakes with Huda’s popular setting powder.
Chantecaille Waterproof Brow Definer
The blonde lightly fills in her brows with Chantecaille’s matte-finish definer.
Chantecaille Waterproof Brow Definer $40
Benefit Cosmetics 24-HR Brow Setter
She then goes in with this strong-hold brow gel.
Benefit Cosmetics 24-HR Brow Setter $26
NYX Professional Makeup Jumbo Eye Pencil in Milk
She brightens the whites of her eyes by lining them with this white liner.
Jumbo Eye Pencil in Milk $5.47
Tarte Shape Tape Glow Bronzer
What can we say? The girl loves her bronzer.
Tarte Shape Tape Glow Bronzer $30
Kylie Cosmetics Pressed Bronzing Powder
She’s also a fan of Kylie Jenner’s soft powder bronzer.
Rare Beauty Soft Pinch Liquid Blush in Hope
Earle’s makeup isn’t blush heavy but she usually uses Selena Gomez’s popular liquid blush in this neutral mauve hue.
Benefit Cosmetics Tickle Golden Pink Powder Highlighter
She adds this pink highlighter to the tops of her cheeks and tips of her nose.
Tickle Golden Pink Powder Highlighter $35
Freck Beauty Freck The Original Freckle
She adds faux freckles with this long-lasting formula.
Freck The Original Freckle $28
Tarte Tartelette In Bloom Clay Eyeshadow Palette
She loves her neutral eyeshadow palettes, like this one from Tarte.
Tweezerman Classic Eyelash Curler
The lash curler is an important first step to Earle’s lash routine.
Too Faced Better Than Sex Waterproof Mascara
Next, she goes in with the waterproof version of Too Faced’s volumizing mascara.
Better Than Sex Waterproof Mascara $28
Benefit Cosmetics Roller Lash Curling & Lifting Mascara
She finishes with multiple coats of this curling mascara, which gets on her face but she cleans it up with micellar water.
Benefit Cosmetics Roller Lash $28
Charlotte Tilbury Lip Cheat Lip Liner
She lines her lips with Charlotte Tilbury’s popular Pillow Talk lip liner.
Charlotte Tilbury Lip Cheat $24
Tarte Maracuja Juicy Lip Balm in Rose
For a pretty pink pout, she applies this pigmented lip balm.
Tarte Maracuja Juicy Lip Balm $21
Dior Lip Glow Oil
And Dior’s popular lip oil.
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