TikTok Went Nuts Over This Three-Step Routine for the Glowiest Skin Ever
It used to be that YouTube makeup tutorials made certain beauty products blow up. Not anymore. Now, TikTok drives major sales for brands, especially when it’s an honest, not-sponsored review with more than two million likes. The TikTok Glow Recipe trend is blowing up this week, thanks in part to three popular creators. At least, these are the three videos on my FYP that made me stop and say, whoa.
It seems the first to start the trend was creator @glamzilla, who posted a video in February responding to questions about how she gets her glow. “It’s the Glow Recipe dang toner, girl!” she says while pouring the Watermelon Glow PHA +BHA Pore-Tight...
