TikTok resellers have turned NYC designer sample sales into blood sport

They’re out for blood — and heavily discounted designer duds.

Sample sales have always been chaotic and competitive, but in recent months they’ve become downright ugly.

More and more resellers — who hawk their scores on TikTok and resale sites such as Whatnot and Poshmark — are hitting up the sales with a cutthroat approach. They pay people to wait in line for them, hoard items, do livestream sales in the middle of events and even get in physical altercations.

Last month, police were forced to shutter a Versace sample sale in Chelsea after more than 1,000 shoppers flooded the entrance, leading to various fights between fashionistas.

“It’s that elbows out attitude that’s everywhere,” Susan Davey, 32, an Upper West Sider and a frequent sample sale-shopper, told The Post.

Last week, she tried to hit up a DÔEN sample sale in SoHo that was put on by 260, a company the partners with popular designers, such as Marc Jacobs and Frame, to host sales.

Davey waited more than two hours in a line that snaked down Broome Street in hopes of buying a 70% off summer maxi dress, which typically costs close to $600.

When she finally got to the front, she spent another hour rummaging and weaving through a chaotic showroom of resellers live-streaming their hauls and hovering over piles they’d hoarded so others couldn’t get anything.

Davey, an actress who has been frequenting sample sales in New York City since she moved here a year ago from Ireland, left empty handed and angry.

“They [resellers] bought up all the summer pieces – what was left was much darker colors and heavier pieces,” she said. “There were entire items that no one was able to shop.”

She blames the resellers’ nasty tactics.

“I saw someone on a live stream showing off what she hoarded. People were annoyed, asking the staff about it and nothing was being done,” she said. “People were paying for people to hold their place in line – another reseller was giving out her business card, which I’d never seen before.”

Long Islander Chastine Vosvick, 39, returned to the DÔEN sale Sunday for a second time, after lining up at 9 a.m. on Wednesday and waiting for two hours only to be disappointed.

“Everything was already snatched up by the resellers leaving nothing for true fans of the brand. It was very frustrating,” she told The Post.

“When you have lines [that are] two avenues long you should be able to leave something in for the true customers.”

On the website for 260, it reads: “We strongly advise no live streaming inside of our events. Live Streaming is prohibited on Opening Day.”

A spokesperson for 260 told The Post in an email it limits the number of items that can be purchased per customer, enforces time limits while shopping “to ensure traffic is moving” and has a “no holds” policy.

“We try our best to curb resale activity, and are always looking for ways to elevate the in-store experience. Our goal is for everyone to have a fair opportunity to snag a sample sale find,” the spokesperson said in an email.

But, Davey and other shoppers say, the rules are not being carried out effectively.

“They should be embarrassed,” Davey scoffed, of brands allowing sample sales to become free-for-alls.

Alexandra Cossack, 34, a frequent sample sale shopper for years, took to TikTok to fume about how the shopping events have become utter mayhem.

“Resellers are ruining sample sales and nobody is doing anything to stop them,” Cossack said, in a video viewed more than 460,000 times.

“They [resellers] hoard these piles, take pictures of everything and shoo people away that try to get near the racks that they’re at,” she continued.

The post riled up fellow shoppers, with one commenter urging: “Start picking through their bags and piles. Nothing is theirs until they pay for it.”

Another even suggested getting physical: “Push them out of the way and grab what you want.”

Even some resellers say things have gone too far.

Ruth Ramsay, 37 and a former buyer for Neiman Marcus, regularly flies in from Dallas to NYC to shop sample sales from brands such as Moncler and Reformation.

The New York native resells most of the items she buys, but she’s quick to note that she plays by the rules, compared to other resellers.

She never purchases more than 25 items or live shops for her customers — and she’s horrified by some of the behavior she’s seen recently.

“I have watched girls get kicked out for bringing in a [shopping] cart. There have been times where someone is getting paid to wait in line and then four girls will show up – that’s not fair. I only leave with what I can carry in my hands,” said Ramsay.

She is, however, not above using a professional line waiter.

Last year, she paid someone $16-an-hour to stand in line for nearly four hours outside of a Moncler sample sale.

“I’ll use the line sitter when I fly in late the night before and need those morning hours to research and be ready to shop,” Ramsay said.

Davey, meanwhile, is taking a much needed respite from sample sales after her disappointing DÔEN experience.

“New York is exhausting enough,” she aid. “I always get something from these sample sales – but I feel like I might be done.”