TikTok Just Might Be the New Instagram When It Comes to Beauty

We’ve all heard the complaints about Instagram. The algorithm is a mess and we don’t even see our friends’ content. If you’re an influencer, you’re frustrated that only a small percent of your followers see your page now. Plus, Instagram can feel too curated and full of #ads. That’s probably a bit why TikTok is gaining popularity. TikTok has some of the best beauty videos on social media from brands, influencers and just anyone and everyone. They’re weird, funny, informative and just a lot more real—at least, for now.

If you’re an (Old) Millennial like I am, you might not even be on TikTok. The platform is mostly full of those who land safely...

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