There's A New Verified @KylieBaby Instagram Account

·1 min read
Photo credit: Kylie Jenner - Instagram
Photo credit: Kylie Jenner - Instagram

A new verified account with the handle @KylieBaby popped up on Instagram this morning, and fans think it might be tied to billionaire businesswoman Kylie Jenner.

Celeb news podcast @notskinnybutnotfat was one of the first to point out that the account existed thanks to some sleuthing — Kylie fan accounts noticed that the account was immediately verified. The account currently has a little over 12.6K followers and no posts, but theories point to it being a new business venture for Kylie.

Photo credit: @KylieBaby - Instagram
Photo credit: @KylieBaby - Instagram

Yesterday, TMZ reported that Kylie has tons of new trademarks in the works, including "Kylie Swim" and "Kylie Swim by Kylie Jenner." "Kylie Body," "Kylie Baby" and "Kylie Hair" were all trademarked in 2019 and 2020. One thing's for sure, Kylie is in the zone when it comes to her business opportunities.

The TMZ report says that Kylie Baby "wants to crank out baby furniture ... like cribs, bouncers, changing tables and baby walkers." Linens, swaddling blankets and crib jumpers are also a possibility for the budding brand.

This could either be an entire brand or a means to protect Kylie's name — sometimes, celebs apply for trademarks they don't intend to use for this reason. But that verified IG account is leading fans to believe that a launch is coming.

It's worth noting that this wouldn't be the first Kar-Jen children's brand — back in 2014, Kim, Kourtney and Khloé launched Kardashian Kids, an apparel and accessories collection designed for infants and girls up to 24 months.

Kylie also deleted every photo from the Kylie Cosmetics Instagram page with the exception of one, and the official website has a splash page with a sign-up form. Something is definitely coming on the Kylie business front.

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