Kylie Jenner's New Brand, Kylie Baby Is Launching Like, Really Soon
- Oops!Something went wrong.Please try again later.
A new verified account with the handle @KylieBaby popped up on Instagram in May, and fans were quick to think it might be tied to billionaire businesswoman Kylie Jenner.
Celeb news podcast @notskinnybutnotfat was one of the first to point out that the account existed thanks to some sleuthing — Kylie fan accounts noticed that the account was immediately verified.
TMZ previously reported that Kylie has tons of new trademarks in the works, including "Kylie Swim" and "Kylie Swim by Kylie Jenner." "Kylie Body," "Kylie Baby" and "Kylie Hair" were all trademarked in 2019 and 2020. One thing's for sure, Kylie is in the zone when it comes to her business opportunities.
The TMZ report says that Kylie Baby "wants to crank out baby furniture ... like cribs, bouncers, changing tables and baby walkers." Linens, swaddling blankets, and crib jumpers are also a possibility for the budding brand.
This could either be an entire brand or a means to protect Kylie's name — sometimes, celebs apply for trademarks they don't intend to use for this reason. But that verified IG account is leading fans to believe that a launch is coming.
It's worth noting that this wouldn't be the first Kar-Jen children's brand — back in 2014, Kim, Kourtney, and Khloé launched Kardashian Kids, an apparel and accessories collection designed for infants and girls up to 24 months.
Kylie also deleted every photo from the Kylie Cosmetics Instagram page with the exception of one, and the official website has a splash page with a sign-up form. Something is definitely coming on the Kylie business front.
As of September 12, the @KylieBaby Instagram page started becoming more active. At first, there were a bunch of grids with photos of pink clouds and a logo.
The posts revealed that Kylie Baby is officially launching on September 28. Kylie also took to her own Instagram to make the announcement.
"I’m so excited to introduce @kyliebaby to you guys 🤍 it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom. i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family!" the 24-year-old star captioned the post.
Kylie also revealed that the launch will consist of gentle shampoo, conditioner, bubble bath, and lotion. It also looks like there'll be a powder blue cosmetic bag and hairbrush set.
With baby number 2 on the way, it seems like the perfect time for Kylie to drop an entire line of baby products. Let's just say Stormi and her sibling are all set when it comes to bath time.
You Might Also Like
