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Black Friday 2023’s most popular deals (that you can still shop today)

Here's what everyone is really buying for Black Friday 2023: Dyson, Crocs, Apple, Bissell and more.

trending black friday deals: airpods, fire tv, croc clog with badge that says Yahoo! Black Friday Deals
Sometimes, less is more — these are the 10 Black Friday deals people are going gaga over.

For many retailers, Black Friday deals are still going strong, and navigating all of these sales to find the best of the best can be overwhelming. If you're wondering which deals are really worth jumping on, we recommend starting with these 10 — the top trending products our Yahoo readers are snapping up left and right. They're all still in stock and marked down, but that said, we wouldn't be surprised if these popular picks sell out before the weekend's over. Our advice? Add 'em to your cart, stat!

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From Apple AirPods Pro and a rarely-on-sale Dyson Airwrap to an Oprah-approved winter coat, these giftable finds are on super sale. And when you're ready for even more savings, be sure to check out our roundups of the best Amazon Black Friday deals and our guide to all things Black Friday. Happy shopping!

Wanna go Pro? Trade your flimsy earbuds for this top-rated pair from Apple. It has two times more Active Noise Cancellation than its predecessors, and you'll save nearly 60 bucks!

Said one happy listener: "Honestly, if you have an iPhone and are looking for headphones, do not think you will find a comparable experience or sound with any other earbuds. You won’t. The integration of these things is astounding and makes pairing the headphones and the iPhone seem like magic is happening behind the scenes. These things are killer, from the transparency mode, bass response when listening to music and seamless handoff between devices. These aren’t just a little bit better than the competition, they are a lot better."

$190 at Amazon
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$180 at Walmart$249 at Adorama

Stay connected on the go with this portable iPad Air, which weighs just one pound so you can easily slip it right into your bag. It's perfect for accessing email, video chats, browsing the web and streaming, and it's currently down to the lowest price it's ever been. You'll get two years of AppleCare+ included for peace of mind. 

"This iPad is everything I needed and more!" gushed a five-star reviewer. "It’s just the right size for my everyday uses. Very easy to carry around, and I love how easily my other Apple products connect to it."

$563 at Amazon

There's a lot to love about this mini Mac. With a speedy Intel Core i3 Dual-Core chip (10th generation) built-in, 8GB of memory, 256GB of on-board storage and the latest version of MacOS Catalina, it’s a beast. It’s also super-lightweight at just under three pounds, and you'll get three years of AppleCare+ included. We've yet to see it on sale for less. 

"The battery life is phenomenal," said a fan. "I can take it on the go and use it all day with no issues at all. ... The performance is spectacular. It runs circles around anything else I have that’s Windows-based. ... For the majority of people, this is going to be their go-to laptop. What you get for an entry-level Mac is stellar."

$929 at Amazon

This multi-use hair tool rarely goes on sale, and while it's certainly not cheap, it's currently down to the lowest price we've ever seen. With attachments for curling, smoothing, shaping and more, it'll feel like you have your own little handheld salon. 

Full transparency: I have a Dyson Airwrap and it really is the best, most versatile hairstyling tool I've ever used. It also feels much gentler on my hair than similar products I've tried. Check out my full review!

$480 at Amazon
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$599 at Kohl's

This cozy and warm jacket is Internet-famous and approved by Oprah. And as if that weren't enough, it's over $60 off right now! That's the lowest price we've seen this year.

”Absolutely adore this jacket,” raved a five-star reviewer. “It's light enough in weight that it doesn't feel like you're wearing a sleeping bag, yet it keeps you so warm. It fits well in all the right places, and the numerous pockets, ties, zippers and hood make for versatility in varying temperatures. And I receive compliments nearly every time I wear it. Its unique design looks really sharp; my hubby even says it's kinda sexy, if a down jacket can be such a thing.”

$152 at Amazon

This Shark vacuum is the robovac of the future — it mops while it sucks up all the dirt, dust and grime littering your floor. We haven't seen prices this low on this model in a year, making now the perfect time to jump on it.

"I can't say enough good things about this vacuum," shared a shopper. "It has saved me so much time. It has a great app that maps your house and you can control where it needs to vacuum. I like it better than other smart vacuums that I had. It doesn't just run around aimlessly. It works in straight lines to make sure all areas are cleaned."

$429 at Walmart

Curious to know what the big deal about Crocs is? Well now's your chance to snag these comfy kicks for a steal — as low as $30, or 40% off!

"They are so comfy, light and airy, with great cushioning for walking all day long," wrote a satisfied shopper. "I used to think they were just plastic gardening shoes, or just comfy clogs for nurses and doctors. But NOW I am seeing Crocs everywhere ... They have become a highly sought-after fashion item!"

$35 at Amazon
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$39 at Zappos$37 at Crocs

These No. 1 bestsellers are fluffy, breathable and down to one of their best prices in years ($18 a pop!). They're rarely marked down unless there's a big sales event, like Black Friday or Prime Day, so we'd advice adding them to your cart ASAP. 

"Best pillow I have bought in years," gushed a satisfied snoozer. "I fall asleep on my side, and it supports my head and neck so well. No more numb arms while I sleep or pain in my shoulder blades the next day. It has substantially improved my sleep. Better than the fancy pillows at hotels!"

Save $23 with coupon
$37 at Amazon

Dirt and stains don't stand a chance against this portable carpet cleaner. Shoppers say it's perfect for removing messes in their homes and cars. This is also currently the cheapest price on the web and the lowest price ever on this model.

"I love this little machine!" shared a shopper. "We have four cats and a large dog. Accident happen; from spilled meals, messy paws, hairballs, you name it! This thing has cleaned it up with zero issues. It even cleaned up the cat pee after our automatic litter box stopped working in the middle of the night. It got all the smell out, no problem! I keep it plugged in in the corner ready to go and it hasn't failed me yet!"

$99 at Walmart
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$60 at Woot

Insignia's 24-inch TV is a popular choice thanks to its 1,080-pixel resolution and Fire TV capabilities — you can stream more than a million shows and movies. And now, the TV's already low price is even lower than before. The Alexa-equipped remote makes it easy to flip through channels using just your voice. We've yet to see it go on sale for less.

"My last TV was an Onn Roku TV, so to say this one is an upgrade would be an understatement. (You don't even want to know how muddy the quality was on my last TV)," wrote a verified viewer. "The picture is really beautiful. Sharp and clear. Sound is great, too."

$70 at Amazon
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$70 at Best Buy

The reviews quoted above reflect the most recent versions at the time of publication.

More extended Black Friday deals

AirPods are easily the most popular earbuds on the market. If you've never tried them, now is the moment. Normally $129, this set is down to just 80 bucks for Black Friday. Find out why more than half a million (!) reviewers rave about these earbuds. Spoiler: incredible sound quality and a whopping 24 hours of battery life, plus impressive, easy-to-use features galore.

$80 at Amazon
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$80 at Walmart$120 at Adorama

Made with 96.3% snail secretion filtrate (yep, really), this CosRx serum has become a viral favorite for its incredible effect on skin dullness and dryness. With over 44,000 rave reviews from verified shoppers, this formula has a massive fan base — many of whom rave about how hydrated and bright their skin feels after use.

$14 at Amazon
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$25 at Macy's$25 at Ulta Beauty

Aside from their fab price (over 40% off!), we love the real-time power readout on the front of the case of these earbuds, making it so much easier than pulling out your phone and swiping to find out how much charge is left. The top number shows how much juice is in the case, while the two smaller indicators show readings for each bud. Pretty smart! But that's not their only innovative feature: These buds have everything you'd expect in a quality pair. On-ear controls let you answer calls, skip songs and activate Siri. They also have multiple sound modes to pick from. Nearly 8,000 five-star fans can't be wrong, right?

with coupon
$17 at Amazon

The a.m. "grind" doesn't have to be taken so literally, as in, having to grind your own coffee beans. Mornings are hectic enough as it is! With this compact Keurig, you'll be able to enjoy a freshly brewed cup of joe, no filters or coffee grinders required. Simply fill the reservoir with water, pop in the K-Cup of your choice, select the size of your cup and — presto — java will appear in your mug in under a minute. True to its name, this slim model also won't take up much counter space. We rarely see this model dip below $50, and if you're someone who enjoys a hot bev (or two) on a daily basis, it'll pay for itself with all the time it'll save you. We recommend snagging it while it's 50% off!

$89 at Amazon
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$78 at Walmart$80 at Wayfair

As sleek as your full-sized appliances, this versatile cooker air fries, bakes, broils, toasts and more. It's roomy enough to fit a 4-pound chicken, six slices of bread or a 12-inch pizza, and will make your crispy-crunchy dreams a reality in no time. Don't be surprised if you start using this more than your actual oven!

$100 at Target

This No. 1 bestselling, TikTok-famous compact carpet cleaner packs a punch, especially considering it weighs less than 10 pounds! Its powerful suction can be used to remove stains not just from rugs, but furniture and even car upholstery, too. Plus, it comes with a self-cleaning hose tool and a bottle of Bissell's Spot & Stain with Febreeze. We haven't seen this viral cleaner priced much lower than it currently is in years (it was only a few bucks cheaper back in July for Prime Day) — and when you consider how much money it'll save you in professional cleaning bills (and replacement furniture), it'll pay for itself in just a few uses.

$99 at Amazon
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$124 at Wayfair

Want to get out the door on time in the morning? Meet your new best friend: This two-in-one straightening brush smooths hair while eliminating tangles, and reviewers say it takes way less time than using a flat iron. It also has six different heat settings to suit hair of all thicknesses and textures, and it's lightweight enough to stash in your bag on trips. 

Save $4 with Prime and coupon
$50 at Amazon

At just about half a pound, this topseller is like an ultra-lightweight extension of your arm — and what it lacks in heft, it certainly makes up for in dexterity. With this handy grabber tool, you'll be able to grasp hard-to-reach items above and below with ease. The durable metal rod extends as far as 32 inches for easy reaching and folds down for space-saving storage when not in use. Its rubber claws ensure a secure hold, and its grips are also equipped with magnets for lifting metallic items small and large.

$9 at Amazon

With its 6-quart capacity, this gorgeous air fryer can hold enough food for five to seven people, yet its small footprint won't take up too much space on your counter. Its patent-pending TurboCrisp technology helps ensure quick, even cooking with that crunch factor we all crave (though you'll be able to cook with as much as 75% less fat than deep-frying). The user-friendly touchscreen lights up while in use and features time and temperature settings (from 90-400 degrees Fahrenheit), as well as four functions: Air Fry, Roast, Reheat and Dehydrate, the latter of which is a cool feature that isn't always included with air fryers.

$69 at Walmart

If you get stressed when you're out and about and notice your phone's battery is at 13%, this portable charger duo is a must. They're slim and compact enough to keep stashed in your bag at all times, and each one has two USB ports for charging multiple devices at a time. Keep one for yourself and give one as a stocking stuffer ... or not! At 45% off, this is the cheapest we've seen this set since spring. 

Save $10 with Prime
$20 at Amazon

Crest Whitestrips rarely drop in price unless it's a big sales event, and as far as we can tell, they haven't been much cheaper all year. Brighter smile, here you come (and for 45% off!). 

$30 at Amazon

This No. 1 bestseller is over 60% off — one of its lowest prices ever — and comes with just about every type of blade a home cook could need. Henckels has been crafting quality knives for over a century, so you can rest assured they know what they're doing. 

$131 at Amazon
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$130 at Wayfair$150 at HSN

Have a car full of fast food containers and crumpled tissues? We'd advise scooping up this No. 1 bestselling car trash can while it's on sale for a mere $6 — over 60% off!

Save $7 with coupon
$6 at Amazon

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In the Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage and home, and find Black Friday sales to shop on AOL, handpicked just for you.

How we find and select deals: Our deal-hunting team of award-winning writers and editors are seasoned experts in their fields (tech, style, home, beauty), many with 20+ years of experience. This team works diligently to bring you the best sales, deals and price drops. Our unbiased experts maintain strict editorial integrity: We only feature items we believe will save you money. Here’s more on how we select deals for our Black Friday and Cyber Monday coverage.