Senior beauty editor Joanna Douglas picks out the best budget-friendly mascaras. (Photo: Henry Leutwyler)
As a beauty editor there is one question I’m asked the most — by friends and strangers alike: “What’s the best drugstore mascara?” One of the potentially germiest beauty products, it’s best to toss mascara after six months, so shelling out on pricey designer wands isn’t ideal for everyone. Seeking glam, amped up lashes from an affordable tube? Here are the top 10 drugstore mascaras searched on Yahoo.
It may come as no surprise that Great Lash remains the most sought-after drugstore mascara. 44 years after it first launched, over 20 million tubes are sold every year (one tube every 1.7 seconds) making it the best-selling mascara in America.
Natural-looking volume, no clumps, and easy removal make this a popular lash-enhancing option.
Over the past year, CoverGirl’s formula quickly became a go-to for women seeking amped up lashes for an affordable price.
This dual-ended wand is a primer and mascara combo that delivers ultra-long, separated lashes and magically comes off easily without makeup remover.
With 70% of the ingredients from organic farming, this wallet-friendly lash-boosting mascara is literally and figuratively easy on the eyes.
A unique fan brush with 10 layers of bristles ensures you’ll coat every single lash — even those baby hairs.
Ladies with sensitive eyes love this formula, which strengthens lashes to prevent against breakage while making them look full and shiny.
This UK-based in-house brand has made waves stateside in part due to this adored 3-in-1 mascara. Use the long bristles to coat every hair, the short ones to comb through, and the tip to coat the corners of your lashes.
The curved wand on this tube creates full, separated lashes in one easy coat.
The quality of this quick-drying, even-coating option is impressive, given it’s the most affordable mascara of the bunch.