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In their next step towards world domination, the Kardashian sisters (Kim, Kourtney, and Khloé) have released their first collection of hair products through Ulta.com. The collection of ten products includes everything you need for camera-ready hair, from a 3-in-1 hairstyling iron to dry shampoo. The haircare line joins the sister’s makeup collection as part of Kardashian Beauty.
The hair product line is being produced with Farouk Systems and the company expects the product line to bring in $200 million in retail sales in it’s first year on the market. In an interview in August with WWD, Kim Kardashian expressed how important it was for them to create luxury products at an affordable price point. Nothing in the collection is over $100, the styling tools are priced at $89.99 and most of the styling products hover around $15.
Love ‘em or hate ‘em, it’s hard to ignore the fact that Kim, Khloé and Kourtney have some pretty enviable locks, so it should come as no surprise that the debut of this hair collection has been met with serious excitement from their many fans. Yesterday Kim Kardashian posted a photo showing the full collection to her Instagram account announcing the launch and it has received over 430,000 likes and the line’s own Instagram account, @kbeautyhair, already has over 100,000 followers. They know how to create buzz.
Related: The Ultimate Hair Brush Guide
After years in the spotlight and hours spent in hair and makeup, not to mention countless glammed-up selfies, it’s safe to say the Kardashians know what works when it comes to beauty.