Teva Asks 'Where to Next?' As The Brand Celebrates 40 Years

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Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, Teva introduced the world to the first sport sandal.

It has now been 40 years since the brand ignited a global passion for the category of sports sandals, creating mass appeal within the fashion industry while remaining true to its outdoor roots. For the last four decades, Teva has fueled exploration and the freedom to roam, leaving footprints all over the world.

Now, the iconic footwear brand Teva is excited to announce the ‘Where to Next?’ campaign in celebration of its 40th anniversary and the creation of the sport sandal category.

To celebrate this major milestone, the brand introduces its ‘Where to Next?’ campaign along with the unveiling of a four-part ‘Revive’ product series inspired by the ‘80s, ‘90s, ‘00s, and ‘10s.

The ‘80s Revive Collection | Original Sandal Revive and Original Universal Revive

Launching today in tandem with the ‘Where to Next?’ campaign, the celebration kicks off with the ‘80s Revive collection, paying tribute to the Original Sandal ($55) and Original Universal ($55). Online shoppers can purchase the sandals on the Teva website.

The Original Sandal, true to its name, was the first sandal Teva ever created. It returns this season to commemorate the brand’s 40th anniversary alongside new iterations of the Original Universal in archival wavy webbing colored in bright neons to nod to the decade.

The campaign and accompanying collection inspire feelings of nostalgia and transports audiences back in time to revisit past adventures while also creating excitement for those still to come.

“Our fans across decades and around the globe are uniquely united in a common search for adventure, in whatever form that means to them,” says Sarah Carter, Director of Global Brand Marketing. “This year, we’re looking back on where we’ve been, celebrating all the places people have taken us, and inspiring our fans to ask themselves, ‘Where to Next?’”

With four separate drops throughout the spring season, each Revive collection will feature fan-favorite archival styles and retro-inspired prints from the decade they honor, modernized for today—proving adventure never gets old.

Teva will officially launch the ‘90s Revive Collection featuring the Original Alp ($60) and new takes on the Hurricane XLT2 ($75) in March. Timed to May, Teva looks back on the 2000s with another take on the fan-favorite Hurricane XLT2 ($75). In June, Teva’s journey through the decades culminates with the 2010s, featuring updates to the Original Universal ($55) and the brand new Hurricane Ampsole Volt ($90).

As the originator of the sport sandal, Teva’s product innovations have paved the way for generations of outdoor adventurers. In addition to its Revive collections, Teva is excited to continue pushing the boundaries in performance footwear with new category expansions and product assortments throughout the year. With these new updates and launches, the brand once again asks, ‘Where to Next?’

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