A Taylor Swift Cruise Is Setting Sail Next October
- Oops!Something went wrong.Please try again later.
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."
If you haven't been paying attention to Taylor Swift this year, she's got "a lot going on at the moment." In fact, she's even fueling a boost to the economy. Bloomberg estimates her tour alone has added $4.3 billion to the country's gross domestic product (or the monetary value of goods and services).
It seems like everything she touches turns to gold—even if she's not directly involved in a Taylor-themed product, it's still practically guaranteed to become a moneymaker. Most recently, that includes a cruise. The liner called "In My Cruise Era" will set sail from Miami in October 2024, a day after the singer's last Eras Tour stop in the city, per PEOPLE.
The expedition, which is run through Marvelous Mouse Travels, is not endorsed or affiliated with Taylor, but it will certainly inspire spending. There are three levels of ticket pricing for a two-guest cabin, which range from $1,573 to $1,967. The middle tier, which costs $1,851, is already sold out.
As for Taylor herself, it's honestly hard to keep track of all of her accolades lately. Not only has the "Bejeweled" singer boosted the NFL's viewership and Travis Kelce's jersey sales, Bloomberg reports, but she's also taken over cinemas everywhere with her Eras Tour concert film and the music charts with 1989 (Taylor's Version).
On top of embarking on the most successful tour of her career, and possibly of all time, she's released two albums, had several #1 single (one with a song from four years ago), and attended so many football games. This year is truly every Swiftie's "Wildest Dreams"come true.
You may be wondering how her hard work impacts her wallet (spoiler: she's loaded). Below, here's everything to know about Taylor's wealth, from her current net worth to her various revenue streams. Are you ready for it?
What is Taylor Swift's total net worth?
Taylor’s total net worth is $1.1 billion, according to Bloomberg News (which the publication states is a conservative estimate). Forbes, who estimated her net worth at around $740 million earlier in June 2023, reports that the "Shake It Off"singer is personally pocketing around $13 million per stop on The Eras Tour.
Taylor currently outpaces Ariana Grande, Britney Spears, and Adele on the cash front, and is currently ranked as #34 on Forbes' America's Richest Self-Made Women list, behind only Rihanna, as highest-paid from a career in music.
How much has Taylor Swift earned from The Eras Tour movie?
ICYDK, Taylor recently brought her tour to the big screen—and it's raking in the dough. Tickets to her concert were super hard to come by (some sold for as much as $18,400), but now, fans can watch her tour from the comfort of a theater. And so far, the Eras Tour concert film has earned almost $130 million at the domestic box office, according to CNBC.
What's more: The "Anti-Hero" singer took a unique approach in distributing her film, which will probably mean more money in her pocket later. Taylor personally produced the film entirely on her own for about $15 million, per The New York Times.
Its release is conveniently placed in a barren fall movie release schedule, according to DEADLINE. The AMC site experienced an influx of sales before the film even released, and according to a recent press release, the company even bolstered its site capacity by more than five times to meet demands.
Instead of enlisting a Hollywood studio to market or distribute the film, Taylor made a deal directly with AMC Entertainment. This move set Taylor up to receive around 57 percent of the total ticket revenue directly, with the remainder going to AMC, according to The New York Times.
Plus, streamers are already fighting over where the film will live after its theatrical run, according to The Hollywood Reporter.
She's earning bank from merchandise, too.
Unlike most famous women in her industry, Taylor hasn't created any lines of beauty products (although I'm sure they'd sell out instantly if she did). However, she does periodically drop merchandise connected to her music (including the infamous album-themed cardigans that began with folklore).
Screaming, Crying, Perfect Storms Baby T-Shirt
taylorswift.com
$34.89
At the moment, Taylor has lots of holiday-themed products on her website—including ornaments and even a snow globe. It's unclear how much cash Taylor rakes in from her merch alone, but Bloomberg estimates that the "Karma"queen has earned around $370 million from Eras Tour merchandise and ticket sales.
Her stuff also sells out pretty quickly. While there are plenty of products to choose from ATM, there aren't any cardigans currently available on her website. As with anything that involves Taylor, it's in high demand. For example, after her most recent merchandise drop, searches for "Taylor Swift ornaments" went up by 1150 percent, according to Venture Smarter.
Taylor's Eras Tour is on track to make $1 billion.
Her latest Eras Tour, a 20-month, stadium-only tour across the United States, Canada, and Europe, is the crowning jewel in Taylor's long history of *major* icon moments. The show spans nearly three and a half hours, highlights her greatest (44, to be exact) hits, and has an ever-growing list of celebrity guests (from Ice Spice to Travis Kelce and Karlie Kloss). You can probably guess that it's also raking in a lot of dough.
Taylor's tour just wrapped up its Argentina leg, but it's far from over. She'll continue to perform in South America throughout November, and then move on to Asia, Australia, and Europe in 2024. Plus, she'll come back to North America and hit cities like New Orleans, Indianapolis, and Toronto, Canada to (possibly) wrap up her tour.
Taylor's latest Eras "era" is by far her most successful, and is blowing Reputation out of the water. In January, Midnights had already sold 1.9 million copies, per Billboard. She also just became the first female artist to surpass 100 million monthly listeners on Spotify, per Variety.
Bloomberg estimated that the average Eras ticket cost around $254, which brings the average ticket sale earnings to about $13 million each night. From March to June, Taylor grossed an estimated $300 million, per Pollstar. And it's now on track to break $1 billion, and it's well on its way to being the highest grossing tour of all time, per Forbes and NBC.
For context, Bruce Springsteen's latest tour clocked around $142 million after 36 dates, but, considering her nightly revenue, Taylor is well on her way to the top spot. Pollstar estimates that "Eras" will surpass that billion mark by the time Taylor performs in Singapore in March 2024. No artist has ever grossed such a massive amount from a single tour, according to Bloomberg.
Taylor made tons on the Reputation Tour, too.
If you think Tay's current tour is reaching unprecedented success, you'd be correct. However, she's well-seasoned in putting on a great show. Taylor’s Reputation Stadium Tour sold out (of course), and she earned $191.1 million during the U.S. leg, according to the Grammy website.
With that, she broke her own record of being the woman with the highest-grossing U.S. tour (she raked in about $250 million for her 1989 World Tour, per the Los Angeles Times). Overall, the tour raked in $345 million, according to Billboard.
Taylor shares her earnings with those close to her.
Like, she legit gave over $55 million in bonuses to everyone working on her Eras tour—including dancers, riggers, technicians, and caterers, per PEOPLE, and TMZ reported that she gifted $100,000 bonus checks to each trucker on the tour. Karma is truly taking all of her friends to the summit!
She's also dished out tons of charitable donations throughout her first leg of the Eras Tour. In Seattle, Taylor sent an undisclosed sum to the Food Lifeline food bank, which she's also reportedly done in several other cities across the U.S.
“They’ve asked us not to share the number with you, but I can tell you that the donation will provide several thousand pounds of fresh fruit and vegetables to our more than 400 food banks across Western Washington," a spokesperson for the charity told KIRO-7 News.
Plus, Taylor's tour is also boosting local economies by increasing tourism and spending at each of its stops, according to the Wall Street Journal. For example, Chicago and Minneapolis reached record-breaking capacity in their hotels during their Eras Tour weekends.
She had a comfortable childhood.
Despite the living room dancing and kitchen table bills she sings about, Taylor didn't start out with nothing. In fact, she had a pretty good leg up thanks to her parents, Andrea and Scott Swift. Her dad works for Merrill Lynch, and she grew up in a nice house in Pennsylvania before her family relocated to another nice house in Nashville to help her pursue her music career.
She scores big on album sales.
Yup, Taylor broke onto the music scene in 2006 with "Tim McGraw," and she didn’t waste any time churning out hit after hit over the ensuing 17 years. In fact, Taylor’s had a record-making 12 albums release at No.1 on the charts. Taylor's latest rerelease, 1989 (Taylor's Version) sat comfortably on the top of the Billboard top 200 chart and sold 1,653,000 in sales—outselling its original version and becoming the most successful release of Taylor's career thus far. According to CNBC, those include:
Fearless (2008): 242,000 equivalent album units
Speak Now (2010): 1.047 million equivalent album units
Red (2012): 1.208 million equivalent album units
1989 (2014): 1.287 million equivalent album units
Fearless (Taylor's Version) (2021): 291,000 equivalent album units
Red (Taylor's Version) (2021): 605,000 equivalent album units
Speak Now (Taylor's Version) (2023): 716,000 equivalent album units
1989 (Taylor's Version) (2023): 1,653,000 equivalent album units
At the end of 2022, she became the first artist to claim the Billboard Top 100's entire top 10 songs in a single frame, per Billboard. And every one of the songs was from her newest album, Midnights.
Midnights actually marked the "biggest week for any [album] release in seven years," Billboard reported, and she now holds the record for the most top 10s for female artists in the chart’s history, passing Barbra Streisand, who has 11.
Plus, two of Taylor's more recent albums, Red (Taylor's Version) and evermore, are ranked as some of the bestselling vinyl albums of all time, per Forbes.
She’s made other documentaries and short films.
Taylor created a concert film for Netflix during her Reputation tour as well, which reportedly made her millions (the exact amount wasn’t disclosed, though). She also released the documentary Miss Americana in 2020 with Netflix, and Folklore: The Long Pond Studio Sessions with Disney Plus.
Last year, Taylor released All Too Well: The Short Film, which was a short film adaptation of her single “All Too Well.” The film won three separate awards—including a Grammy for Best Music Video, per IMDb.
She's willing to fight for fair royalties.
1989 (Taylor's Version) is obviously not a one-off endeavor. Taylor is currently re-recording her earlier catalogue to regain the rights to her own music. In 2019, Scooter Braun bought Swift's masters (and later sold them to Shamrock Holdings in 2020), meaning Taylor does not get a cut of revenue from streams or sales of her original six albums.
In 2021, she released two re-recorded albums Fearless (Taylor's Version) and Red (Taylor's Version), making Speak Now (Taylor's Version) her third re-recording in 2023. After her release of 1989 (Taylor's Version), she will only have Reputation (Taylor's Version) and her debut album, Taylor Swift (Taylor's Version) to complete.
By doing this, Taylor reclaims ownership of her work and gets royalties from those albums. According to Billboard, Taylor's latest project has definitely paid off. Her Taylor's Version albums have outperformed their originals in nearly every way.
Taylor has also advocated for fair rights for artists from streamers themselves. In 2015, Taylor released her infamous Apple Music Letter which called out the company for unfair royalty payments to its artists. She announced she would not be streaming her original 1989 album on the platform, and Apple Music quickly updated their policy.
She also completely pulled her catalogue from Spotify in 2014 (and later added it back in 2017), likely for the same reasons, per Insider. It isn't clear exactly how much Taylor earns from streaming, but considering her advocacy, it seems like she's at least getting a fair paycheck.
Taylor has also starred in movies.
Taylor has appeared (or voiced a character) in several movies: Amsterdam, Cats, The Giver, The Lorax, and Valentine's Day, to name a few. Her salaries for these roles have not been disclosed, but I'd imagine they were pretty hefty. It also appears she has her sights on directing a feature film of her own at some point in the future, per Variety.
Her folklore and evermore albums helped her make $23.8 million in 2020.
In 2020, Taylor got to work on some new music, pulling out all the creative stops to rocket her net worth even higher. She netted $23.8 million from sales that year, almost all generated from her albums folklore and evermore, per Billboard. And she wasn't even on tour!
She does a lot of endorsements.
Taylor has put her name on plenty of big brands. Those include:
Capital One
Keds
Coca-Cola (remember that commercial?)
Apple
Taylor has a private jet.
It's worth $40 million and has the number "13" painted on the side, per Insider. She reportedly spent a total of 15.9 days in the air in 2022, per National World.
She also owns a lot of nice real estate.
Taylor’s got plenty of places she can call home, but she famously spends quite a good deal of time in Manhattan. She's literally got songs that reference the city like "Cornelia Street," "Welcome to New York,"etc.
As of 2020, Taylor owned seven different properties in four states, according to the Wall Street Journal, and her whole portfolio included real estate in:
NYC (~$45 million): She's basically on track to own an entire apartment building in Manhattan's Tribeca neighborhood.
Nashville ($10.5 million): Taylor actually owns two properties in Nashville—a strip of luxury apartments and The Northumberland Estate, a 7,700 square-foot home that her mother, Andrea, reportedly lives in.
Massachusetts: Back in 2012, when she was dating Conor Kennedy, Taylor purchased a seven-bedroom house in Cape Cod for $4.8 million. After the pair split, she sold the property for $5.675 in 2013.
Rhode Island (currently estimated at $30 million): If you recall, this is the "Holiday House" that inspired the song "last great american dynasty." She allegedly bought this home in cash–for $17.75 million, per TMZ.
California (around $70 million): In 2018, Taylor sold her Beverly Hills cottage for $4 million and her other Beverly Hills home for $2.65 million. She does still have a huge 1934 mansion in the area that is worth around $70 million, per the Wall Street Journal.
Taylor Swift is worth a lot more than boyfriend Travis Kelce.
Sorry, NFL fans. Taylor's wide-ranging gigs have earned her a pretty hefty net worth that definitely outshines the Kansas City Chiefs' tight end's stash of cash. Fact: Taylor earns her boo's yearly salary in one single night on the Eras Tour, according to Yahoo Finance.
Still, Travis is no slouch. He's worth around $30 million, according to Celebrity Net Worth. He's also one of the highest-paid players for his position, according to Yahoo Finance. He also recently purchased a $6 million mansion for more privacy while dating Taylor, TMZ reported.
Travis' NFL salary is reportedly around $14 million a year, per Celebrity Net Worth. While the tight end has said in the past he thinks he's underpaid, he's also quite busy with different endorsement deals, and New Heights, a podcast he hosts with his brother, Jason Kelce.
Anyways. Best believe Taylor is bejeweled. The star is already a billionaire, and "Eras" is swiftly becoming the best-selling tour of all time.
You Might Also Like
